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Assistant Vice President, Marketing and Digital Experience Bookmark this Posting | Print Preview | Apply for this Job Posting Details Position Information About MSM Morehouse School of Medicine ( MSM ) is a place of distinction, serving as the nation’s leading academic medical center for vulnerable populations. It’s also a place for passionate individuals looking to join a dedicated community working today to help prepare tomorrow’s leaders.We exist to: Improve the health and well-being of individuals and communities; Increase the diversity of the health professional and scientific workforce; Address primary health care through programs in education, research and service;With emphasis on people of color and the under-served urban and rural populations in Georgia, the nation and the world.At Morehouse School of Medicine, we’re leading the creation and advancement of health equity. You will find a fulfilling career at MSM !Posting Number NONAC3056 Job Title Assistant Vice President, Marketing and Digital Experience Position Title Assistant Vice President, Marketing and Digital Experience Position Type Non-Faculty Number of vacancies 1 Salary Department Marketing and Communications Position Summary Reporting to the Chief Marketing and Communications Officer, the Assistant Vice President, Marketing and Digital Experience, develops and actualizes service line and institutional marketing communications strategies, ensuring consistency with the system’s mission, vision and goals. Works in partnership with the Vice President and Senior Directors of Corporate Communications and develops, implements and evaluates strategic marketing plans for system-wide service lines and global initiatives.
Manages daily activities of Marketing and Communications Managers.
Establishes best practice standards for the development of marketing and communications plans and programs.
Works with Senior Director, Corporate Communications to ensure that all plans are integrated, targeted, and creative.
Develops and implements marketing and communications plans that have effective tactics, realistic budgets and measurable objectives. Incorporates quality measurements to track effectiveness and improvement efficiency. Responds to indicators as necessary.
Develops and implements marketing and communications strategies that support the business and growth plans for assigned service lines. Ensures strategies consistently support organizational brand.
Provides strategic marketing and communications advice and direction, acting as a consultant to their team and to clinical and administrative leaders.
Represents department at all major operations and service line meetings.
Works collaboratively to identify and analyze data from multiple sources to target marketing strategies and track results. Demonstrates understanding of needs and motivators for specific audiences and demographics (consumers, physicians, internal, etc.).
Personally manages at least one service line.
Effectively negotiates vendor contracts as needed.
Ensures senior leadership are apprised of current issues and events in an ongoing, timely and appropriate manner.
Ensures that all projects support goals and objectives of the institution.
Attends workshops, training and seminars as appropriate.
Maintains appropriate professional conduct and appearance
Adheres to company policies regarding confidentiality.
Minimum Qualifications
Bachelor’s degree, preferably in Marketing, Communications, Journalism, Public Relations or related field.
Minimum 7 years of experience in communications, public relations and/or marketing in a healthcare and/or academic setting preferred.
Demonstrated leadership, management, facilitation and networking skills. Ability to make prompt and effective decisions.
Superior verbal and written communication skills. Communicates clearly to express thoughts and ideas.
Demonstrated project management skills.
Ability to work independently and as a member of a team, taking initiative and meeting objectives and deadlines.
Ability to effectively coordinate personal job duties, with the duties of others and adapt in a high-change environment.
Highly developed problem-solving skills and a proven capacity to be proactive.
Experience overseeing large-scale campaigns and projects, including advertising and digital campaigns, in a fast-paced environment.
Preferred Qualifications
At least 3 years spent in a leadership role.
Strong understanding of healthcare and academic fields.
CRM experience.
SEO optimization and paid search.
Working knowledge of project management software.
Knowledge of AP style.
Experience managing a marketing and digital team.
Closing Date
Open Until Filled Yes
Special Instructions to Applicants
Quick Link https://careers.msm.edu/postings/17861
EEO Statement Summary
Morehouse School of Medicine is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Georgia State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Morehouse School of Medicine does not discriminate on the basis of race, age, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, or gender identity or expression.Job Duties Pre-Employment/Employment Requirements All offers of employment are contingent upon successful completion of all pre-employment screenings.Immunization Immunization Requirements It is MSM’s Immunization policy that all Prospective Employees are required to provide proof that they are vaccinated against COVID -19 prior to commencement of employment. If employment will commence during Flu Season, MSM requires all individuals to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless granted an exemption. Failure to provide proof of vaccination for any required vaccines or obtain an exemption from MSM will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.Posting Specific Questions Required fields are indicated with an asterisk ().
Do you have a minimum of 7 years of experience in communications, public relations and/or marketing in a healthcare and/or academic setting?
(Open Ended Question)
Do you have CRM experience?
(Open Ended Question)
Do you have experience managing a marketing and digital team?
(Open Ended Question)Applicant Documents Required Documents
Curriculum Vitae or Resume
Optional Documents
Cover Letter
