BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.BODYARMOR is looking for a Category Analyst - Retail to join our team.The role is responsible for supporting channel specific selling strategy and category management at BODYARMOR Sports Nutrition. This role leverages our various knowledge sources and systems to provide robust and fact-based insights that influence decision making at our largest regional customers. The ultimate objective of this role is to be a strategic partner to Account Managers by providing them the strategic guidance, tools and support they need to overachieve against their sales goals. Reports to Sr Category Manager - Retail.ResponsibilitiesStrategic Partnership and Leadership
Strategic participant and major player in regional account annual line review objective setting, meeting preparation, deck development and in-person meeting participation. Provide fact-based thought leadership to influence strategic and tactical decisions for customer planning and execution.
As part of meeting preparation, find compelling fact-based insights to support a story line culminating in recommendations that highlight benefits for the retailer and shopper while supporting BASN corporate objectives. This process will leverage a wide variety of insights tools including scan consumption, shopper panel, depletions, assortment/planogram software and proprietary CATMAN tools.
As part of meeting preparation, lead process to maximize category and BASN sales through assortment optimization, days on hand analysis and regression modeling culminating in a retailer specific planogram recommendation reflecting look of success
This position plays a critical role during key customer meetings not only as the primary presenter, but to bring a category first mentality and made recommendations based on best practices from similar customers on how BASN helped retailers achieve their goals
Category Analytics
Proactively & consistently analyze key customer performance and identify execution gaps, sub-par item performance, post-promo evaluation and category dynamic shifts
Lead process to identify retailer specific pricing and promotional opportunities to ensure our everyday shelf prices are compelling to shoppers and that trade spend is being spent as efficiently as possible to maximize brand sales and trial
Own and evolve customer specific reporting for CATMAN team to leverage as part of analytical process to glean insights and make recommendations to customers
Team Leadership
Provide leadership and direction to ensure company strategy and plan is executed.
Lead training sessions to enable our sales force to be more comfortable selling with advanced analytics.
Requirements
This is a remote role that requires residence in New York Metro or Atlanta Metro area.
1-2 yrs experience in sales, category management, shopper insights & strategy
Team player with exceptional leadership, communication and management qualities
Demonstrated capacity for big picture, strategic thinking, creative thinking and attention to detail
Expert technical skills - Scan systems, Panel systems, trade funds management software, excel, powerpoint, word, etc.
Field sales experience a plus
BA/BS degree required
Skills organization; Strategic Selling$86,300 - $104,500We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
