The Mariana Tek marketing team is looking for a Lead Generation Specialist who is laser-focused on one thing: getting qualified leads into the funnel and moving them toward pipeline. Reporting to Mariana Tek's Senior Demand Generation Manager, you'll own the execution of programs designed to capture, nurture, and convert prospects — with a relentless eye on lead volume, quality, and conversion rates. This is a hands-on, executional role. You'll spend your time activating campaigns, optimizing lead flow, writing conversion-focused copy, and digging into the data to find the next opportunity. You won't be building brand strategy — you'll be turning it into leads. Execute in-quarter lead generation programs — build, launch, and optimize campaigns focused on driving qualified leads into the funnel. Promote and distribute content assets (reports, webinars, and more) across channels to maximize lead capture and ensure the sales team is informed  Partner with marketing team to ensure lead generation tactics are considered as a part of all our marketing activities (i.e. top prospects in our CRM are invited to an in-person event; social influencers are leveraged for prospecting, etc.) onitor lead quality in partnership with performance marketing, flagging gaps and pushing for improvements when volume or fit falls short. Segment the prospect pool and build targeted nurture campaigns that accelerate leads through their journey toward a sales conversation. Partner with Revenue Operations to improve lead flow and routing, using tools like HockeyStack to identify drop-off points and conversion opportunities. Write campaign copy — emails, landing pages, and ads — independently and quickly, without needing significant creative support. 
