About Xplor Field ServicesXplor Field Services helps contractors and service businesses grow through industry-leading software solutions, including FieldEdge and Service Autopilot. Our products support trade and field service professionals by helping them streamline operations, improve customer experiences, and grow their businesses.Position OverviewThe Marketing Associate is a hands-on marketing generalist who will support the Marketing Director and the broader Marketing team in executing demand generation programs across the Xplor Field Services portfolio. This individual will coordinate campaigns across paid, email, web, social, content, partner, event, and customer channels, ensuring that programs are delivered accurately, on time, and with clear performance tracking.The Marketing Associate will work closely with Product and Product Marketing to translate product innovation into clear, relevant communications for current and prospective customers. The ideal candidate is organized, curious, data-minded, comfortable managing multiple initiatives, and eager to build broad experience in SaaS marketing.Key ResponsibilitiesCampaign Management & Demand GenerationSupport the planning, build, launch, and optimization of integrated demand generation campaigns across all channels.Manage campaign calendars, briefs, timelines, dependencies, approvals, and deliverables from kickoff through performance review.Coordinate campaign execution across email, paid media, organic social, web, content, webinars, events, partners, and customer marketing.Ensure campaigns are aligned to target audiences, funnel stages, product priorities, and revenue goals.Monitor campaign pacing and results, identify issues, and recommend practical optimizations.Maintain consistent campaign documentation, naming conventions, tracking links, and reporting inputs.Product Innovation & Go-to-Market SupportPartner closely with Product and Product Marketing to understand roadmap priorities, product launches, enhancements, and customer value.Help develop and execute go-to-market plans that keep current and prospective customers informed of the latest product innovations.Coordinate launch communications across email, web, social, sales enablement, webinars, release content, and customer channels.Translate product information into clear campaign briefs and audience-appropriate messaging in partnership with subject-matter experts.Gather feedback from campaign performance, Sales, Customer Success, and customers to improve future product communications.Content, Social & Customer EngagementSupport the development and distribution of campaign content, including emails, landing pages, social posts, blogs, customer stories, webinars, and sales materials.Manage organic social publishing and campaign amplification across relevant platforms.Help source and coordinate user-generated content, customer testimonials, reviews, references, and case studies.Repurpose content across channels and formats to increase reach, engagement, and campaign efficiency.Ensure content and campaign assets are current, accurate, on brand, and appropriate for the intended audience.Marketing Operations & ReportingBuild and quality-check campaign assets and workflows within the marketing technology stack.Coordinate audience segmentation, list management, lead routing requirements, and campaign tracking with Marketing Operations and Revenue Operations partners.Maintain dashboards and recurring reports that show campaign engagement, funnel progression, pipeline contribution, and channel performance.Use AI and modern marketing tools to improve campaign development, content adaptation, research, analysis, and team productivity.Follow data quality, consent, brand, and campaign governance standards.Cross-Functional CollaborationWork closely with the Marketing Director and Marketing team to balance priorities and deliver against the annual marketing plan.Collaborate with Sales and Business Development to support pipeline-building programs and provide timely campaign materials.Partner with Product, Customer Success, and Support to coordinate customer communications and launch readiness.Coordinate with agencies, consultants, contractors, and corporate marketing resources as needed.Communicate campaign status, risks, decisions, and results clearly to stakeholders.
