The Sales Manager has responsibility over FIJI Water as the main contact between assigned Independent large and small format Chain customers. Manage all assigned Chain Retailers, Non-Exclusive Direct Store Delivery (DSD), Grocery Wholesalers and Broadliner Partners with the goal of increasing share of mind and retail execution.Conduct regular field visits to customer accounts, partnering with the FIJI Water Retail Trade Execution (RTE) team, distributor representatives, or independently.Identify and develop new business opportunities, as well as drive SKU expansion and incremental distribution within existing accounts.Develop and deliver fact-based selling presentations incorporating actionable business, category, and market insights for retailers, distributors, and internal stakeholders.Lead and participate in customer and sales meetings with appropriate frequency to increase share of mind, distribution, programming, and feature activity.Communicate key brand priorities, brand performance, and category/market insights to internal and external customers.Drive execution of merchandising, assortment, pricing, and shelving objectives in alignment with portfolio and brand strategy, customer objectives, and trade investment goals.Sell in incremental displays, equipment, and promotional programs while ensuring execution and compliance at the store level.Evaluate and negotiate CMAs (Customer Marketing Agreements) in alignment with business objectives and trade investment strategies.Analyze, interpret, and communicate data and insights from Power BI, VIP, IDIG, IRI, and other syndicated sources to inform customer recommendations and internal business decisions.Transport, install, replace, and maintain point-of-sale materials and advertising as appropriate for each account.Collaborate cross-functionally with Retail Trade Execution, Marketing, Operations, and other internal teams to drive customer and business objectives.
