Senior Analyst

Senior Analyst

Vacancy expired!

Job Description

The Sr. Analyst will work with complex datasets to deliver data-led findings, actionable insights and strategic recommendations to improve paid media and campaign performance. This position requires strong critical thinking, consulting and strategic marketing and analytical skills. The Sr. Analyst will apply knowledge of marketing efforts to solve clients’ business problems and work collaboratively across various internal disciplines to drive marketing excellence and efficiency for our clients.

• Analyze a breadth of media and creative data to provide insights and recommendations into the performance of clients’ program initiatives.
• Develop measurement strategies and reporting of key business metrics.
• Translate data through storytelling and data visualizations to communicate findings.
• Maintain functional expertise in database marketing, analytical tools, techniques, and other infrastructure requirements as well as advertising dashboards (I.e. social, search and programmatic).
• Ability to communicate with media partners related to measurement, benchmarking and studies.
• Work closely with respective team members from various disciplines (media, creative, account management, strategy) within the agency and the client to optimize and coordinate campaign strategies
• Develop and manage testing roadmap aligned to strategic direction

Qualifications

• Bachelor’s degree
• 4-5 Years in Digital Marketing Analytics, especially experience in paid social and media analytics and strategic data planning.
• Experience with data visualization tools (i.e, Domo, Tableau, etc.)
• Experimental test design (A/B split, multivariate testing)
• Previous experience with media planning or buying a plus
• Visual presentation of data through Excel, Tableau, Domo, etc.
• Excellent management and time prioritization skills
• Able to think about both practical and visionary uses of available data; strong Storyteller and Insights communicator
• Proficiency in Microsoft Office Suite
• Detail oriented while keeping sight of bigger picture/trends, intellectually curious
• Deep understanding of marketing, advertising, and customer profiling
• Passion for Analytics, Measurement and Testing

Additional Information

All your information will be kept confidential according to EEO guidelines.