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Position InformationPosting Number
NONAC1555Job Title
Vice President for Global Marketing and CommunicationsPosition Title
Vice President for Global Marketing and CommunicationsPosition Type
Non-FacultySalary
Commensurate with experienceDepartment
Marketing and CommunicationsPosition SummaryReporting to the Senior Vice President of Institutional Advancement the Vice President for Marketing and Communications is responsible for the planning, coordination, and management of the institutions public relations and strategic communications programs.Job Duties:
Communicates effectively the institution’s mission to its varied constituencies and ensures overall continuity of institutional brand consistency and image.
Initiates, develops, and maintains strategies to promote the image of the institution and its various programs by using market research data to determine the most effective techniques and approaches for reaching target audiences
Oversees and coordinates the development of information campaigns that communicate and strengthen the image and reputation of the institution
Researches, evaluates, and proposes promotional tactics that address institutional marketing initiatives as they apply to internal and external audiences locally, regionally, and nationally.
Supports alumni relations and fundraising initiatives to raise the visibility of research programs, faculty, and student projects to generate recognition for excellence among target audiences, especially donors, volunteers, civic and community leaders, and alumni
Oversees media relations for all academic and administrative units: development of news releases, scheduling of interviews with faculty experts, and pitching and placement of stories to key journalists
Oversees the institution’s key print and online publications, including the Tablet. Develops mission-aligned feature coverage, assigns stories, and directs editors, freelance writers, designers, and photographers
Assumes responsibility for the maintenance of institution-wide graphics standards and production of a wide variety of other publications, including commemorative programs, invitations, and promotional literature.
Provides leadership on crisis communications, developing crisis management and response strategies for the media and others; serves on emergency operations management committee.
Develops and administers the department’s budget; interacts with representatives of other universities and colleges; and serves on institutional task forces and advisory committees as needed.Minimum QualificationsBachelor’s degree from a regionally accredited four-year college or university is required.15+ years of demonstrated success and subject matter expertise in brand strategy, brand marketing, media relations, communications, publications and campaign execution
Able to thrive in a dynamic, fast-paced and feedback-driven environment
Highly motivated with a stellar work ethic
Sound business judgment; strategic and data analytical capabilities
Ability to prioritize and multitask; ability to adapt to a fast-moving environment
Excellent team player with the ability to maintain strong internal and external relationships
Strong verbal and written communication skills (i.e., storytelling, messaging, brand guidelines copy), with an expert ability to presentPreferred QualificationsMBA in Marketing, Business, or degree in related creative fields from a regionally accredited college or university is preferredPosting Date
09/09/2019Closing DateOpen Until Filled
YesSpecial Instructions to ApplicantsPlease submit a writing sample with your application.
