“We enable greatness in people and organizations everywhere. ”FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 , Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.To learn more, visit franklincovey.com .Title: Digital Content Marketing SpecialistDivision & Department: Corporate Product Management/MarketingStatus: Full-Time ExemptReports to: Sr. Director, Demand GenerationLocation: Remote - Anywhere in the contiguous USJob SummaryDo you have a passion for storytelling and a knack for crafting engaging content? Are you SEO-savvy and eager to help our brand thrive online? If so, we want you on our team!The Digital Content Marketing Specialist will be responsible for developing and executing high-quality content and related strategies that align with our company's overall marketing goals. You will play a crucial role in driving brand awareness, engaging our target audience, and generating high-quality leads through compelling and valuable content.The ideal candidate is a creative thinker, skilled storyteller, and possesses a deep understanding of content marketing best practices. You should have a passion for crafting persuasive content that resonates with our audience and drives measurable results. This role requires strong project management skills, the ability to collaborate with cross-functional teams, and a keen eye for detail.Essential Job Functions
Develop and execute a comprehensive content marketing strategy in alignment with overall marketing objectives.
Conduct thorough market research and competitor analysis to identify content opportunities and industry trends.
Create content plans tailored to each target audience personas segment.
Work with our creative team to produce engaging, high-quality, and SEO-optimized content for various channels, including blog posts, articles, case studies, infographics, videos, and more.
Collaborate with subject matter experts, designers, and other stakeholders to create compelling content that addresses customer pain points and solves their challenges.
Ensure all content adheres to brand guidelines, maintains a consistent tone of voice, and resonates with the target audience.
Develop a distribution strategy to maximize the reach and impact of content across various digital channels, including social media, email campaigns, and third-party platforms.
Utilize SEO best practices to optimize content for search engines and increase organic visibility.
Monitor content marketing performance metrics, including website traffic, engagement, conversion rates, and lead generation.
Use data-driven insights to continuously improve content strategies, making data-backed recommendations for optimization.
Collaborate with the marketing team and other departments to integrate content marketing initiatives into broader marketing campaigns.
Basic Qualifications
5+ years of work experience as a Marketing Content Manager or a similar role.
Bachelor's or advanced degree in marketing, communications, journalism, or a related field.
Preferred Skills & Experience
Demonstrated experience in content creation, including blog posts, articles, and multimedia content.
Familiarity with SEO best practices and content distribution strategies.
Proficiency in using content management systems and marketing automation tools.
Strong written and verbal communication skills with exceptional storytelling abilities.
Analytical mindset with the ability to track and interpret content performance metrics.
Excellent project management and time management skills.
A creative thinker with a data-driven approach to problem-solving.
Ability to thrive in a fast-paced, collaborative environment.
Location-specific compensation:California - Anticipated compensation for this position is $80-90k. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=jtgLtQHawaii - Not hiring in this locationIllinois - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=rcYvEaMaryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=fcOdPRMinnesota - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=oQs65NNew Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=RqBRvbNew York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=DjVEbdVermont - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=nFKQPxWashington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=0MK9alWashington D.C. - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EUkfdotmaVIm3ED9V734UoBk24QficqeR25cZyq1csEVQ?e=mcVQqXBenefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.#LI-Remote#LI-CL1Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date, but the posting may close at any time after the specified duration.Employer InformationPlease visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.Direct Reasonable Accommodation requests toaccommodations@franklincovey.com.For our Privacy Policy, please visit https://www.franklincovey.com/privacy (https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp) .
