What Product and Solutions Marketing contributes to Cardinal HealthMarketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.This role is supporting the Medical Segment Solutions business, specifically the Presource® Products and Services franchise, and a portfolio including Chemotherapy, Dental, Fluid Management, Lab, Organ Procurement, and Veterinary kits. Presource® Products and Services delivers insight-driven procedural solutions and products enabling the customer to drive efficiencies in patient care. The product that we manage is the aggregation and delivery of procedure-specific “bundle” that contains the necessary disposable intraoperative supplies for a surgical or medical procedure. Presource® is comprised of over 18 kit product categories, 17+ GPO contracts, over 36,000 finished good SKUs, and ships over 83M units of product each year.Presource Global Product Marketing develops a suite of components, strategic relationships and procedural packs. In this role you are the owner of the upstream and downstream strategy for various procedural portfolio of products.This role reports directly to the Sr. Manager, Global Product Marketing.Job SummaryThe Sr Specialist, Product and Solutions Marketing plans and coordinates the logistics of conferences, congresses, and events to increase product and brand awareness. This job prepares new product information, plans events (e.g., identifying/negotiating price for event space, determining event agendas, coordinating event marketing, etc.), sets up exhibition space and displays promotional materials. This job also manages program budgets and measures lead generation resulting from events.Responsibilities
Develop / drive strategy and results for the procedural kit portfolios
Responsible for upstream and downstream activities including procedural assessment and insight development, creation and global commercialization of products
Demonstrate basic marketing and product management disciplines necessary for building business plans, product plans and roadmaps.
Analyze and make product recommendations based on market trends, customer needs, and competitive positioning for targeted segments and channels.
Translate market and customer needs across multiple channels into clearly defined product requirements and product line strategy.
Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with clinical staff.
Manage the product life cycle of a product line or a portfolio of product lines from discovery and innovation, to new product planning, new product introduction, post-launch product management, and product retirement.
Develop the product strategy for the product line(s), working with cross-functional teams.
Identify and remain current on market trends. Determine product lifecycle implications and make decisions to drive market competitiveness and to achieve sustainable economic success.
Execute projects to drive penetration of Cardinal branded products.
Serve as a procedural/product expert for assigned product lines.
Qualifications
2-4 years of experience, preferred
Bachelor's degree in related field, or equivalent work experience, preferred
Ability to travel up to 10%
What is expected of you and others at this level
Applies working knowledge in the application of concepts, principles and technical capabilities to perform varied tasks
Works on projects of moderate scope and complexity
Identifies possible solutions to a variety of technical problems and takes action to resolve
Applies judgment within defined parameters
Receives general guidance and may receive more detailed instruction on new projects
Work reviewed for sound reasoning and accuracy
Anticipated salary range: $67,500 - $95,000Bonus eligible: NoBenefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 09/09/2024 if interested in opportunity, please submit application as soon as possible.The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)
