This role is based in our Norcross, GA office but we could also consider at other east coast locations.Data Center World connects the complete ecosystem of industry professionals and is one of our fastest growing events.  Join our dynamic team as a Marketing Director, where you'll play a pivotal role in driving strategic initiatives and delivering exceptional event experiences. This position offers the opportunity to work collaboratively across marketing, product development, sales, and content teams while contributing to revenue objectives and brand excellence https://datacenterworld.com/We're looking for a creative thinker who brings fresh perspectives to develop innovative methodologies and enhance existing programs. You'll ensure seamless execution from initial concept through post-event analysis, maintaining alignment with organizational goals and brand standards.What You'll DoTeam ManagementManage a team of professional marketers from Senior Manager to Graduate levelStrategic Marketing & PlanningDevelop and implement strategic marketing plans for Data Center World eventsContribute to team leadership initiatives and mentor junior marketing professionalsExecute database growth strategies and audience development programsAnalyze marketing performance metrics and provide optimization recommendationsRevenue & Partnership DevelopmentSupport up-selling and cross-promotion of relevant products and services to target audiencesExpand audience marketing opportunities through partnerships with media partners, industry leaders, bloggers, associations, speakers, and exhibitorsCollaborate with Prospect and Client Marketing teams to support revenue opportunitiesDigital Marketing & AutomationExecute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaignsDevelop community building and social media strategies that drive engagement and brand affinitySupport content marketing strategy across websites, blogs, gated reports, video, email, and imagesEvent Experience & OperationsSupport initiatives to enhance attendee experience at physical events including orientation programs, event app functionality, and overall experience designCoordinate with central marketing and operations teams on brand, event, and campaign initiativesMonitor and report on marketing plans, response rates, audience demographics, and industry best practicesIndustry ExpertiseStay current with trends and developments in the data center community, experiential marketing, and strategic communicationsEnsure all communications accurately reflect positioning and key messaging 
