Company DescriptionJob DescriptionKey Responsibilities:
Oversee CRM Strategy aligned with organizational goals and objectives.
Lead a team of CRM and Owned channel strategists and analysts to ensure effective implementation of customer engagement initiatives.
Utilize data analytics tools and platforms to track, measure, and optimize audience engagement metrics.
Be a thought leader, always abreast of industry trends, emerging technologies, and best practices in customer engagement to continuously drive stronger business outcomes.
Collaborate with cross-functional teams including media strategy, audience strategy, analytics, creative, and solution architects to translate strategy to actionable personalized activation opportunities.
Develop and maintain relationships with key client stakeholders and agency and data partners to grow credibility and trust.
Foster a culture of continuous learning, collaboration, and excellence within the client strategy team.
Champion 1st Party data and drive forward initiatives to grow customer understanding by identifying more customers, capturing more zero-party data and data enrichment.
Act as a liaison for how to best leverage existing MarTech (Activation, Identity, Cleanroom and CDP solutions) to maximize scale and effectiveness of customer strategy solutions.
Qualifications:
Bachelor’s degree in marketing, communications, business administration, or related field; advanced degree preferred.
10-15 years in Proven experience CRM, Segmentation, Digital Strategy or related roles, with a track record of driving measurable results.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Excellent leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
Strategic thinker with the ability to translate insights into actionable strategies and initiatives.
Exceptional communication skills, both written and verbal, with the ability to effectively articulate ideas and concepts to diverse stakeholders.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Robust understanding of how audience strategies are activated via paid media and owned channels
Passion and a commitment to delivering exceptional service to the client
On-site in Chicago (mix of client and agency office), min of 3 days per week
QualificationsAdditional InformationAbout EpsilonEpsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
Our Culture : https://www.epsilon.com/us/about-us/our-culture-epsilon
Life at Epsilon : https://www.epsilon.com/us/about-us/epic-blog
DE&I : https://www.epsilon.com/us/about-us/diversity-equity-inclusion
CSR : https://www.epsilon.com/us/about-us/corporate-social-responsibility
Great People Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.#LI-DH1REF229234N
