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GMass is a Google Chrome extension that transforms Gmail into a powerful email marketing platform. Since 2015, we've grown into a profitable business with over 300,000 users who have rated us an impressive 4.8/5 stars across more than 10,000 reviews.
Our team is small, diverse, and fully distributed, made up of multi-talented individuals who wear many hats and do lots of different things.
We’re looking for an advanced-level PPC specialist who can build, launch, manage, and optimize our ad campaigns across Google Ads, Bing, and various social media platforms. If you have experience in building brand awareness, driving customer acquisition, and maximizing revenue growth, we encourage you to apply.
Responsibilities include:
- Analyzing market trends, identifying target audiences and opportunities, and developing campaign strategies.
- Creating and launching ad campaigns from scratch, which includes developing high-converting landing pages, conducting keyword research, structuring ad groups, managing bids, and developing ad creatives.
- Continuously monitoring, managing, and optimizing campaigns to hit performance metrics goals such as CTR, CPC, CPA, and ROI, as well as adjusting strategies accordingly.
- Conducting regular A/B testing to identify high-performing ad creatives, landing pages, and targeting strategies.
- Collaborating with other team members to create compelling ad creatives that resonate with the target audience and drive conversions.
- Analyzing and reporting on campaign performance, and utilizing analytics tools to track and measure campaign performance in order to identify areas of improvement and provide actionable insights to improve campaigns.
- Staying up-to-date with industry trends, platform updates, and best practices to ensure optimal campaign performance.
- Developing and managing ad budgets, ensuring cost-effective campaigns align with overall company revenue goals.
Qualifications:
- Proven experience in managing PPC campaigns and ad spends of $150k+ across various platforms (Google Ads, Bing, social media)
- Experience with keyword research, bid management, ad copywriting, landing page creation, and A/B testing
- Proficiency in analytics tools (Google Ads, Google Tag Manager, etc) and knowledge of SEO principles and how they integrate with PPC
- Strong analytical skills to interpret data and generate actionable insights
- Self-motivated, with the ability to work independently and in a team environment
- Nice to haves: Google AdWords/Bing Certification & experience working in the email industry
Compensation: $80-$150k, based on several factors including skill level, qualifications, and location.
Location: This role is fully remote and is open to applicants everywhere. A strong fluency in English is necessary as our campaigns are in English.
To Apply:
- Email us at ppc@gm.ly and include “PPC Specialist” in the subject line.
- Please summarize your experience and qualifications in a cover letter. We will read every cover letter personally — and at GMass, we always say the cover letter is more important than the resume. So if you have good qualifications but not necessarily email/B2B experience, explain how and why you’ll make the leap into what we’re doing.
- Say something in there to stand out and to make it clear you’re not using AI.
- Include a portfolio showcasing your writing samples and the campaigns you've created or managed. Please include links, if possible. We'd love to see the quality of your work and how it aligns with our projects, so show us your best!
- Select candidates will be interviewed.
