At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .Interested in joining us on our journey?The Senior Digital Personalization Analyst is part of the Consumer Digital Solutions Team driving marketing technologies to build scalable and industry-leading eCommerce experiences across our brands and services. The focus of this role is to enable multi-channel personalized experiences along the research, purchase, and ownership journey.The ideal candidate will be experienced working within a cross cloud Salesforce environment and requires a strong overall background in data architecture, integrations, and hands-on experience with Salesforce Marketing Cloud and Salesforce Personalization or Evergage.PositionSenior Digital Personalization AnalystLocationUSA, Louisville, KYHow You'll Create Possibilities
Lead the overall Personalization platform roadmap, integration across products and long-term personalization program at scale.
Develop execution plans for multi-channel personalization including web, email, user account, social, SMS and in-person experiences along with product recommendations and algorithm optimization.
Focus on highly scalable architecture for near real-time interactions.
Bring expertise to eCommerce Teams on the capabilities available within Salesforce Marketing Cloud Personalization platform, Salesforce Experience Cloud, and Salesforce Einstein.
Fulfills the role of Product Owner of the Salesforce Marketing Cloud Personalization platform.
Develop user stories to drive a highly personalized interaction journey.
Design reporting to measure impact of personalization and prioritize and execute enhancements.
Drive standardization of tool usage and documentation for consistency, reporting and to increase speed of execution.
Builds strong stakeholder relationships and understands business strategy/prioritization.
Stays at forefront of marketing technology trends, emerging technologies, regulations and Personalization/Decisioning Engines.
Project collaboration across teams and Salesforce Clouds:
Cross-collaboration with teams outside of the organization for integration efforts
What You'll Bring to Our TeamMinimum Qualifications:
Bachelor’s degree from an accredited university or college, technical degree preferred
5 years’ experience as Product Owner or Program Manager of digital technologies
Embraces problem-solving and solutioning
Expertise in marketing technology platforms and tools
Highly collaborative and able to influence and lead
Proficiency executing personalization campaigns with Salesforce Personalization (or Evergage)
Strong analytical background
Excited about solving complex challenges
Preferred Qualifications:
Experience managing or mentoring individual contributors
Previous enterprise experience with strong preference for Salesforce Marketing Cloud experience
Previous experience driving Personalization programs
#LI-DL1Our CultureAt GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communitiesGE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.SIf you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com
