Job Duties: Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/ service enhancements.Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services.Assist in developing segmentation strategies via a strong program of insight and understanding and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits and target customers.Support the business’ growth with product and service offerings outside of its core lines.Engage with Sales, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.Work with the Director Product Management to provide input into corporate strategy development, including M&A activity.Use customer insights to inform and develop compelling communication strategies.Define and validate a value proposition and messaging framework, informed by best-practice, to promote market development and support sales efforts.Support the development of tools and techniques to drive indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels.
