Your role includes: Demand Generation & Content Creation: Write, design, and publish bespoke demand generation content across emails, web, social, and events — always on-brand and always engaging. Setting up meeting agendas and guiding customers and prospects through the journey of creating ROI business cases in Logistics, Fleet, Technology, and Supply Chain ecosystems Marketing Strategy: Assist in planning and launching B2B marketing campaigns aligned with our global go-to-market strategy. CRM Enrichment & Operations: Lead the charge in leveraging our CRM capabilities as a game changing tool through enriching data, building lead profiles based on triggers, segmenting prospects who are in-market to solve business needs that our solutions address, and managing top of funnel to mid-funnel pipeline throughput Market Research: Deploy market intelligence research to help our GTM teams orient on the right markets, ICPs, and verticals to win in and how Event Marketing: Help organize logistics for trade shows, conventions, and sales activations. Brand Stewardship: Keep all messaging in line with Bosch’s global brand voice and identity. Team Collaboration: Work cross-functionally with global product, marketing, and commercial teams to drive serious profitable revenues What You'll Learn: How to plan and run large-scale B2B technology demand generation revenue pipelines The inner workings of the North American logistics and fleet industry How to build ROI business cases How to create and manage top and even mid funnel revenue pipeline Event and campaign execution in a fast-paced, adult start-up environment Cross-cultural collaboration within a global organization 
