Description Robert Half has partnered with a fast-growing organization in Troy, Michigan looking for a Social Media Specialist to join their team. This is a Social Media content creation role in the construction, home-building, and manufacturing industry. In this role, you will be responsible for creating, managing, and editing content across various social media platforms. This position offers remote flexibility and onsite meetings. It is a long-term position. Responsibilities: Develop and manage engaging content for various social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, YouTube Collaborate with influencers to enhance the company's online presence Manage and improve the company's reputation through effective social media strategies Utilize graphic design and video editing skills to create visually appealing content Monitor customer engagement and feedback across all platforms Use analytics tools to measure the effectiveness of social media campaigns Coordinate with the team to ensure consistent branding and messaging across all platforms Maintain awareness of social media trends and incorporate them into our strategies Use Adobe Creative Cloud, Canva, and other tools for content creation and management Handle customer inquiries and provide timely responses.Requirements Minimum of 2 years of experience in a similar role within the construction or contractor industry Proficient in Adobe Creative Cloud and Canva for graphic design and content creation Experience in managing and optimizing editorial calendars for social media platforms Proven expertise in utilizing Facebook Insights for tracking the performance of posts and campaigns Ability to craft compelling advertisements for diverse audiences across different social platforms Solid understanding of analytics and the ability to interpret data to improve social media strategies Proven blogging skills, with an emphasis on creating engaging and shareable content Proficiency in video editing software to create visually appealing and informative content Strong graphic design skills to create visually compelling content Experience in content creation, including the ability to develop a content strategy and execute it across multiple platforms. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
