Description We are in search of a Marketing Generalist Lv3 to join our team in Hopkins, Minnesota. This role offers a long term contract employment opportunity in the retail industry. As a Marketing Generalist Lv3, you will be responsible for crafting and executing retail media campaigns and managing promotions to drive growth and customer engagement.Responsibilities: Craft and execute retail media campaigns including paid search and display across Retail Media Networks. Manage and measure promotions to ensure efficient and effective content execution and activation in line with overall marketing and business goals. Evaluate and modify promotional or retail media programs as needed. Collaborate with the Sales and Marketing Team to align retail media and promotions with value propositions, plans, and goals. Handle complex issues independently, escalating only the most complex issues to appropriate staff. Supervise channel performance and metrics, providing feedback to sales and customers to improve efficiency of initiatives. Identify areas where additional customer profitability and brand growth can be achieved. Act as a project manager to ensure timely execution of key customer/channel initiatives. Demonstrate knowledge of customer priorities to improve return on investment. Execute retail media campaigns and/or promotions to generate customer growth. Requirements Proven experience in a Marketing Generalist role or similar Demonstrated skills in customer service and sales Excellent understanding of marketing strategies and planning processes Prior experience in supervising teams or individuals Proficiency in retail and brand awareness Knowledge of networking and metric reporting Ability to execute marketing plans and strategies effectively Strong collaborative skills and team-oriented mindset Experience in promotions, media, and marketing strategy development Understanding of business plan development and execution Ability to communicate with appropriate personnel across various departments Familiarity with software development processes, especially related to marketing tools Experience in sales management and markings Understanding of omnichannel marketing strategies Knowledge of paid search and media campaigns Demonstrated ability to drive profitable growth for a company Excellent time management skills ("About Time") Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
