At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.This role will report to the Associate Director of the Agent Materials, Growth Marketing team in developing and executing marketing strategies and tactical plans to promote UnitedHealthcare’s Medicare Advantage and Special Needs product offerings. The Marketing Specialist II will work on national initiatives supporting sales agent marketing material needs to help drive membership/sales growth. This position will focus primarily on creating material that reside within the online delivery system for field-based marketing materials. The candidate will work directly with Field Marketing, Sales, Legal, Compliance and other partners to support their goals with marketing expertise and services. The candidate will also partner with the Toolkit Operations team within Government Programs to ensure the successful delivery of campaigns and programs. The candidate will be expected to help lead annual launch strategies as well as assist with ongoing management of reporting, along with best practices set forth for the team. The ideal candidate will thrive in an environment with a high degree of individual responsibility as well as the need to collaborate with key partners within the organization. The ability to manage numerous competing priorities is a must.You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:
Assist with both the planning and execution of key growth marketing campaigns from start to finish; concept development, identifying tasks and their sequencing, collaborating with internal and external partners (including regulatory partners to garner approvals), develop and execute a holistic material strategy, and deliver results by deadlines
Contribute to the compilation of key insights for future campaign development and go-to-market strategies, including formal proposals and recommendations on tactics
Become a subject matter expert regarding agent material creation including internal processes and procedures, including a deep understanding of marketing strategies, messaging, and creative components
Have a solid understanding of marketing compliance/regulatory requirements within the healthcare industry
Establish solid relationships with key stakeholders in order to proactively communicate project expectations and timelines
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
3+ years of marketing experience
2+ years of experience leading projects / programs from planning through execution
Solid project management background
Intermediate or higher level of proficiency with Word, Excel, Outlook and PowerPoint
Preferred Qualifications:
PMP certification
Healthcare or insurance industry experience
Experience helping to lead / facilitate omni-channel marketing campaigns (digital, direct mail, TV etc.)
Experience managing internal / external customer requests and demands
Medicare and Medicaid knowledge
Proven strategic thinking and analytical skills
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter PolicyCalifornia, Colorado, Connecticut, Hawaii, Nevada, New York, New Jersey, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island or Washington residents is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
