The VP of Digital & Growth Marketing is a strategic, collaborative, and data-driven leader responsible for accelerating EcoVadis’ global pipeline through high-performance digital execution, modern MarTech capability, applied AI, and strong cross-functional partnership. This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, and efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing, and MarOps / RevOps. A hands-on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues, and guiding execution to ensure unified growth strategies that connect market insight, product value, and revenue priorities across all regions.This leader combines big-picture thinking with hands-on operational expertise. They are fluent in performance marketing, experimentation, forecasting, attribution, marketing analytics, and the modern MarTech ecosystem. They use data to determine priorities, diagnose performance issues, and drive continuous optimisation across channels, segments, and regions.The ideal candidate is an exceptional people leader who can grow, coach, and retain a high-performing team. They create clarity, foster a strong operating rhythm, and elevate capability across digital, web, and performance roles. They encourage curiosity, accountability, and shared ownership, and build trust through transparency, communication, and measurable results.This function is a force multiplier across regions, ensuring our growth engine is globally coherent but regionally relevant, financially disciplined, insight-rich, and structurally repeatable.1. Strategic Growth Leadership & Commercial AlignmentPartner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies, and revenue pathways.Build and execute the global growth marketing strategy aligned to commercial targets.Ensure global programs scale effectively while respecting regional nuance, competitive context, and language requirements.Translate business objectives into clear, measurable digital plans with defined KPIs, pacing, and accountability.Ensure global programs scale effectively while adapting to regional maturity, language, and regulatory differences.2. Performance Marketing, Metrics, and Applied AIOwn the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM, and emerging AI-led channels.Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation, and yield improvement.Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring, and creative optimisation.Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow.3. Web Experience, Conversion Optimisation, and Funnel EfficiencyOwn the global website experience as a core revenue asset.Build and lead a conversion rate optimisation (CRO) program across landing pages, forms, and user journeys.Implement experimentation frameworks to lift engagement, MQL quality, and funnel yield.Drive consistency in web architecture, tagging, analytics, and performance standards across regions.4. Data, Forecasting, Attribution, and Insight LeadershipBuild forecasting models that link investment to pipeline and revenue outcomes.Own multi-touch attribution, CAC/ROAS analysis, and channel efficiency reporting.Ensure data accuracy, dashboard integrity, and shared visibility with Sales, Finance, and MarOps / RevOps.Translate complex data into simple, compelling narratives for senior stakeholders.5. Martech, Analytics Infrastructure, and Operational ExcellenceInform MarTech strategy by defining digital and growth requirements with MarOps / RevOps.Collaborate with MarOps / RevOps on tagging, tracking, automation, and analytics to support accurate execution and measurement.Specify data, performance, and experimentation needs while MarOps / RevOps owns platform delivery and governance.Work with MarOps / RevOps to ensure attribution, reporting, and revenue analytics remain aligned and accurate.Serve as the strategic stakeholder on how MarTech enables scale, insight, and channel performance.6. Experimentation and Continuous ImprovementBuild a structured experimentation model that runs frequently and scales across channels.Implement hypothesis-driven tests with clear metrics, forward-looking insights, and fast iteration cycles.Promote a culture that values curiosity, learning, and measurable improvement.7. Leadership, Team Development, and Talent RetentionBuild, coach, and retain a global team of high-performing digital and performance marketers.Define roles, operating rhythms, cadences, and expectations that support scale and clarity.Create career pathways, feedback systems, and development plans that elevate capability and increase retention.Inspire a culture of accountability, collaboration, and shared ownership across all global teams.Proven success in increasing team capability and retention through coaching and clarity.8.  A hands-on operator who is comfortable diving into performance data, diagnosing funnel and attribution issues, and guiding execution to maintain predictable revenue impact.9.  Apply AI-driven tools for segmentation, optimisation, forecasting, and creative enhancement to accelerate channel performance.Performance Metrics1. Revenue & Pipeline PerformanceMarketing-generated pipeline (total and qualified)Regional pipeline attainmentPipeline pacing accuracy and forecast reliability2. Funnel & Conversion EfficiencyConversion rates across all funnel stagesWebsite and landing page conversion metricsTarget account engagement (ABM)Forecasting accuracy, conversion improvement, and channel ROI.3. Channel & Investment EfficiencyCAC, CPL, and ROAS benchmarksChannel efficiency and attribution clarity4. Experimentation & Operating RhythmTest velocity and experiment success rate5. Team & Leadership HealthTeam engagement and talent retention
