Job OverviewSummary / ObjectiveThe New and Used Car Salesperson is directly responsible for selling new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.Essential FunctionsApproaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lotAssists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per monthWrites complete sales orders and processes paperwork in accordance with dealership policiesMaintains owner follow-up system that encourages repeat business and contributes to customer satisfactionMaintains a prospect development systemConducts business in an ethical and professional mannerDescribes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospectsFollows dealership procedure to obtain proper identification from customer prior to test driveFollows dealership sales process as directed by sales managementDemonstrate vehicles, offer test drives to all prospects and follows test drive routeExhibits high level of commitment to customer satisfactionEstablishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goalsKeeps abreast of new products, features, accessories, etc., and their benefits to customersKnows and understands equity and values, and is able to explain depreciation to the customerEnsures the Sales Manager has an opportunity to meet each customerTurns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)Prepares sold vehicles for customer delivery prior to customer arrivalDelivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperworkIntroduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service departmentSchedules first service appointmentFollows up on all post-delivery items, tag / title work, "we-owes," and special requests to be sure all customer expectations are metReviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectivelyAttends company meetings as requiredMaintains a professional business appearance as determined by dealership management in accordance with company policiesKnows and understands the federal, state, and local requirements that govern the company's businessCoordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goalsGreets customers promptly and is polite and friendlyConsistently follows the outlined sales processUtilizes floor time effectively in meeting the customers' needs and soliciting salesPerforms pre-delivery inspection and road test before delivery to customerDelivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyaltyUtilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealershipConducts telephone transactions courteously and promptlyUtilizes a consistent quotation process for purchases, trade-ins, and vehicle salesUtilizes dealership sales control (confirm CRM / DSM) systemHas ability to communicate effectively with new car buyers / customers and according to their preferred method of communication, whether by phone, by email, or in person and able to train other subordinates or peers to do the sameHas thorough knowledge of all dealership products and services and can convey this information to subordinates and customersDirects customers to product information resources, including those available on the InternetMaintains an ongoing customer database to capture repeat businessAttends product and sales training courses as determined by sales management and manufacturerMaintains required dealership certificationsSells, leases, and delivers new and used vehiclesAdheres to all Safeguarding, Red Flag, and 8300 procedures and policiesExhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected averageMoves and arranges display vehicles on showroom and on lot as directed by managementDeals with customer complaints in a sensible manner by showing empathy and a pleasant attitudeUnderstands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in complianceMaintains reporting systems required by general management and the manufacturerEnsures that the work areas and customer waiting area are kept cleanFollows all attendance and punctuality standards with adherence to timekeeping standardsFollows the Code of Business Ethics and ConductUnderstands and follows all work rules and procedures and follows lawful directions from SupervisorsUpholds the company's non-disclosure and confidentiality policies and agreementsMaintains a professional appearance for self and subordinates in accordance with company policyAttends pertinent training on requestAssists with organizing and attends special events held at dealership or in the communityAttends company meetings as requiredOther duties as assignedOther DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. EEO StatementThe Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.RequirementsCompetenciesAble to establish personal sales goals and implement a plan of action to achieve goalsAbility to understand, keep abreast of, and comply with federal, state, and local regulations that impact retail automotive salesComputer proficiencyGood communication skills, both oral and written, with the ability to effectively communicate via face-to-face, phone, or by other means of communicationAbility to define problems, collect data, establish facts, and draw valid conclusionsAbility to process data and organize it for management analysisAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimalsAbility to compute rate, ratio, and percent and to draw and interpret bar graphsAbility to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volumeAbility to understand and follow work rules and proceduresAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram formAbility to apply common sense understanding to carry out detailed but uninvolved written or oral instructionsAbility to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practicesAbility to interact well with others and be a positive influence on morale of department, dealership and organizationSupervisory Responsibility None unless otherwise stated Work Environment / Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Light Work- lifting no more than 20 pounds at a time and / or frequent lifting or carrying of objects weighing up to 10 pounds.This position requires a good deal of walking or standing, 50 percent of the time or greater will stand and move throughout the dealership facility (lot, showroom, service department, offices) for most of the shiftThis position may include prolonged periods of sitting with some pushing and pulling of arm or leg controlsThis position requires climb, stoop, and kneelThis position requires the ability to hear and talkThis position requires the ability to have sufficient foot / hand / eye coordination to safely drive a vehicleWill spend time outdoors, under varying climate conditions, subject to the elements, and may experience extreme heat and extreme cold and will also spend time indoors in air-conditioned areasDuring winter months, will assist in cleaning vehicles from snow if applicable to the local climate Position Type / Expected Hours of WorkSchedule may vary from week to week depending on operational needs.Works evenings, weekends, and holidays as required. Required Education and ExperienceNo prior experience or training is requiredHigh school diploma or general education degree (GED) or equivalent combination of education and experience Preferred Education and ExperienceOne-year certificate from college or technical school; or three to six months related experience and / or training; or equivalent combination of education and experienceAssociate's degree ( or equivalent from two-year College or technical school; or six months to one year related experience and / or training; or equivalent combination of education and experienceAdditional Eligibility Qualifications (Certification / Licenses / Registrations)Valid Driver's LicenseDriving Record the meets insurance requirements and company policyCurrent and active Sales License, in states where applicable
