Brand Manager, Selsun BlueLocation: Morristown, NJAbout the JobAt Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.Join our dynamic team as a Brand Manager, where you'll play a pivotal role in shaping our brand's identity and driving its growth. We’re looking for an innovative individual who can blend creativity with data-driven insights to elevate our brand presence and connect with our audience. The Brand Manager, Selsun Blue, will lead the development and execution of annual and long-term brand strategy and tactical plans aligned to the North America brand strategy for the US market.Main Responsibilities:
Drive strategic leadership for the brand, ensuring aligned Where to Play and How to Win choices based on deep consumer insight and data analysis to drive sustainable sales growth and profitability.
Create integrated consumer campaigns including precision marketing, digital, social, and consumer/ trade promotions. Utilize consumer journey insights and marketing mix analysis to connect with the right consumer, at the right moment, with the right message.
Partner closely with cross-functional and external agency partners to build and execute plans
Oversee management of P&L, leading forecasting, budget tracking, and the annual business planning process.
Collaborate closely and frequently with Field Sales and Sales Strategy to plan and execute programs that will drive growth at retail (e.g., buyer engagement, sizing/ pricing strategy, promo planning)
Develop and implement an innovation roadmap aligned to brand strategy and financial plans. Develop and implement launch activation programs for innovation launches.
Collaborate with key cross-functional teams in the ideation, development, and execution of innovative projects
Conduct market research and analysis with your insights partners to identify emerging trends, customer needs, and competitive landscape
Collaborate with internal stakeholders to gather insights, identify pain points, and define innovation opportunities
Manage the end-to-end innovation process, including idea generation, concept development, prototyping, testing, and commercialization
About You
Bachelor’s degree from an accredited four-year college or university. Post-bachelor’s degree from an accredited college or university (e.g., Masters, MBA or equivalent) preferred.
3-5 years of relevant experience
Direct to consumer brand experience a plus
Leadership – skills to envision, engage, enable, and execute
Cooperate transversally – collaboration and influence skills up-down-across organizations and cultures/geographies
Act for change – embrace change and innovation and initiate new & improved ways of working.
Strong interpersonal skills; Excellent communication skills, both written and verbal
Strategic and analytical thinking; Creativity and problem-solving
Autonomy and ability to balance long-term strategic priorities with short-term business needs
Flexibility to adapt to constantly changing business environment
Digitally savvy
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SAPursue progress , discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !US and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
