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260282BRJob Title:Senior Manager, Site and Content Strategy - MarketingTD Description:About TD Bank, America's Most Convenient Bank®TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. at http://www.tdbank.com/ Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBankUS .TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com at http://www.td.com/ .Auto req ID:260282BRCountry:United StatesJob Requirements:Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as requiredDefines TD Bank owned web properties marketing strategy and maximizes the effectiveness of owned campaignsDrives personalized experiences, and makes owned channel a sales driver for new-to-bank and existing customers, taking into account the ad + content strategy in the customer journey evolutionDefines onsite marketing (advertising & content) strategy and leads marketing and content optimization initiatives for public sitesBuilds ad placement strategy and works with cross-functional partners to advance ad capabilitiesMeasures campaign results and identifies ways to optimize marketing campaign performance across customer journeysPartners with paid leads to connect our paid advertising to our onsite experiences and develops best in class full funnel digital marketing effortsPartners with our Digital Channels, Capabilities and Analytics teams to deliver full-cycle marketing strategies and plansManages a team of site advertising and content strategy & activation ownersProvides executive updates and manages evangelization of onsite strategy and capability roadmap to partnersMonitors industry trends and the competitive landscape, providing thought leadership and direction to ensure TD's digital marketing strategies evolve to best in class and create competitive advantageDrives thoughtful analytics into all digital marketing effortsBuilds for the future and provides people leadership; oversees people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
Must be eligible for employment under regulatory standards applicable to the position.
Hours:40.0Job Description:The Senior Manager, Site and Content Strategy is responsible for the strategic development and execution of onsite advertising and content and the overall performance related to TDBank.com across all lines of business. This includes the work related to advertising on TD Bank public and secure sites and content throughout TD Bank public site – responsible for elevating both to best-in-class levels. This role will be essential in driving forward our owned site agenda and developing a comprehensive content strategy that will have impacts across multiple parties, to ensure we're delivering personalized and legendary experiences. The Senior Manager, Site and Content Strategy will be responsible for liaising with various departments to keep all partners apprised of the path forward that is being carved by the Digital Marketing team.Inclusiveness:At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.Province/State:New Jersey, New YorkCity:Mount Laurel, New York CityQualifications:Bachelor's degree required7+ years' experience requiredDemonstrated knowledge of financial industry digital marketing techniquesDemonstrated knowledge of full range of digital marketing resources and mediaProven project and vendor management skillsDemonstrated ability to conceptualize and implement marketing strategies to support business goalsProven verbal and written communication skills, specifically public speakingProven experience with presenting in front of executive audienceManagement experience required; ability to influence others without authorityProven organizational, interpersonal and negotiating skillsExcellent relationship management, thought-leadership, strategic, analytical and communication skillsStrong business acumen and business consulting skillsThinks strategically and translates into pragmatic implementation plans with measurable outcomesIn-depth knowledge of marketing strategies and a demonstrated ability to apply themHistory of making an impact, developing and executing on strategies and delivering superior results in both the short and long termDemonstrated business acumen – understanding business from the ground up and the key levers that will deliver superior resultsProven leadership – both the ability to effectively work in teams across an organization with multiple stakeholders and to influence and align othersDemonstrated collaboration, partnering, and influencing capabilitiesConfident when interacting with and influencing senior managementDemonstrated PC proficiency in Word, Excel, PowerPointAbility to manage multi-tactic campaigns and complex projectsWork Location:444 Madison Avenue, Mount Laurel - 12000 Horizon WayBusiness Line:TD Bank AMCBJob Category - Primary:MarketingJob Category(s):MarketingProvince/State (Primary):New JerseyProvState 2:New YorkCity (Primary):Mount LaurelCity(s) 2:New York CityJob Family:Digital Social Content MarketingTime Type:Full TimeEmployment Type:RegularFederal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
