Sr. Manager(Search and Display)

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Sr. Manager(Search and Display)

03 Oct 2024
New Jersey, Newark, 07101 Newark USA
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Sr. Manager(Search and Display)

Vacancy expired!

Our client, a leader in the audio digital industry and one consistently ranked as amongst the best places to work is looking to hire a

Sr. Manager(Search and Display) to join their team

Summary:
Looking for an experienced Senior Marketing Manager to drive its paid search and display acquisition strategy. The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies and launch new marketing programs while working with cross functional teams – product, UX, and technology. As part of the Performance Marketing Team, you will play an instrumental role as we seek to acquire new customers to the client service.

Your key responsibilities will include the following:
  • Develop and execute strategies for Paid Search and Web Display campaigns, including strategic roadmaps, test plans, risk/benefit analysis, and analyzing results to develop actionable insights.
  • Provide recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
  • Manage, review, and perform daily responsibilities associated with performance across Google AdWords and Bing search platforms, direct display and programmatic platforms
  • Direct agency on maintaining and monitoring campaign bids, account daily and monthly budget caps, impression share, quality score, CTR, CPMs and other important metrics.
  • Work in collaboration with your CRO manager to optimize landing pages conversion.
  • Team up with SEO managers to operate towards a holistic search approach
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide creative copy suggestions and graphical ad templates.
  • Generate reporting for all major KPIs, goals tracking, revenue tracking, and other paid search and web display initiatives.
  • Own monthly channel budget reconciliation process with finance and ensure clarity on Year To Date channel spend as well as own quarterly forecasting, reporting and analysis
  • Keep pace with search engine PPC industry trends and developments.

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    Job Details

    • ID
      JC46184193
    • State
      New Jersey
    • City
      Newark
    • Job type
      Contract
    • Salary
      $50 - $70
    • Hiring Company
      High Bridge Consulting
    • Date
      2022-09-13
    • Deadline
      2022-11-11
    • Category
      Et cetera
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