As a Content Lead, your main focus will be to coordinate in-store and digital content that supports H&M U.S. Brand Stretch — a high-volume, high-pace initiative developing locally relevant assets that bring product stories to life across store environments and digital touchpoints.The U.S. Brand Stretch work requires a breadth of content — from pod and destination signage to landing pages and site navigation — developed locally, at pace, and to a consistent standard. It demands dedicated ownership of the full content coordination lifecycle: from brief to asset, from production through to rollout per drop. The Content Coordinator is the operational connection that makes this possible, partnering closely with the Brand Stretch CopyWriter, as well with our production partner Oliver and Global brand production, visual merchandising, and digital teams.This on-site role reports into the Marketing Manager and is based out of the New York Support Office.A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilitiesIn-Store Content CoordinationCoordinate end-to-end production of in-store content across hero products, pods and destinations — including signage and print collateral — ensuring assets are align to global templates and reflect strong product storytelling and are delivered on timeBrief and manage Oliver on all in-store production needs; gather specs, track review cycles, and drive final sign-offs across internal and external stakeholdersPartner with Visual Merchandising on the plan and placement of content across store layouts.Support the development of Pod and Destination signage — clear navigation content that spotlights key product areas and educates customers on product types, materials, and qualityEnsure all in-store assets adhere to brand; conduct quality checks on copy, formats, and specs before production and distributionSupport post-production checks in stores to verify content accuracy and presentation qualityDigital Content CoordinationCoordinate content across U.S. digital touchpoints to deliver a connected, product-led omni-channel experience, including:Homepage, teaser pages, category entry pages, second-level pages, and site navigation (carousel) across Women, Men, and KidsManage content production timelines, ensuring assets, copy, and configurations are ready for scheduled sends and site deploymentsSupport content adaptations and variations for different audiences, markets, and message types (promotional, lifecycle, transactional) with the brand stretch copywriterContent Standards & Storytelling QualityEnsure all assets — in-store and digital — reflect strong product storytelling that blends inspiration, quality, and price in a way that resonates with the U.S. consumerSupport content adaptations and versioning for different formats, channels, markets, and store typesHelp identify opportunities to improve workflows, consistency, and execution quality across in-store and digital content cyclesParticipate in quarterly look-backs with U.S. and Global Brand Stretch teams to review content produced and flag needs for future development
