As the Marketing Manager (Lifecycle) at SoulCycle, you’ll be at the heart of our communications strategy, shaping the brand voice across email, website, product descriptions, mobile push notifications, paid media, in-studio signage, and more. This role combines strategic campaign execution with copywriting expertise to engage, inspire, and grow our community. You will lead the creation, execution, and optimization of email communication and across channels, ensuring our messaging is impactful, on-brand, and tailored to our wellness-focused audience.What You'll DoCampaign Execution & OptimizationLead end-to-end email campaign management, including building, testing, scheduling, and deploying emails to various customer segments, and conducting A/B tests on content elements to improve performance.Write clear, compelling, and brand-aligned copy for email campaigns, website content, product descriptions, mobile push notifications, paid advertising, and in-studio signage to ensure consistent messaging across all channelsUphold and refine the company’s brand tone and style, ensuring that all communications reflect our wellness values and resonate authentically with our audience.Maintain a comprehensive calendar for email and digital marketing initiatives to ensure a well-coordinated, timely approach to our communications.Track, analyze, and report on key metrics for email and digital marketing channels, sharing insights with stakeholders and refining strategies based on data-driven results.Lifecycle Marketing & AutomationDevelop and optimize automated workflows—such as welcome, onboarding, win-back, and retention sequences—to support a holistic, engaging customer journey.Use behavioral and demographic data to define and implement targeted audience segments, ensuring content is relevant and impactful for each segment.Cross-Functional Collaboration & SupportWork closely with creative, design, product, and in-studio teams to create cohesive content that supports larger marketing initiatives, product launches, and seasonal campaigns, with a seamless brand experience across all touchpoints.Maintain organized documentation of processes and best practices
