Responsibilities include, but are not limited to:Create and drive strategic plans to support sales goals through the lens of categories.Partner closely with Sales teams to uncover insights and create solutions for growth and differentiation aimed at increasing category and client KPIs.Maintain deep understanding of advertising categories and broader media ecosystem.Lead analytically driven projects and deliver proposals to identify and capture future growth areas.Identify strategies to expand and enhance NBCU value proposition to new and existing advertisers.Maintain working knowledge of competitive set to adequately position NBCU.Partner with internal stakeholders to align on priority initiatives and go to market.Operate as a thought leader for the Ad Sales Strategy team. Actively contribute to strategic discussions and decision making.Promote a highly collaborative, innovative data-driven culture that challenges norms with a bias to action and speed; support diversity of thought, experience and approaches to solve issues.Ensure transparency, collaboration, and communication with senior leadership and stakeholders – advocate and champion strategy, team and process.Be an inspirational leader for best-in-class strategy talent in an innovative, fast-moving environment.Define, implement and track metrics to measure success.
