OverviewThe Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement and optimization and ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.This role is 100% remote, with minimal (15-20%) travel required.Responsibilities
Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, digital advertising
Establish and execute a digital marketing strategy to distribute content and generate leads
Maintain consistent brand messaging across all digital channels
Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
Create and maintain an editorial calendar to deliver targeted content, in partnership with Marketing Content leader
Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
QualificationsJob Requirements
8+ years marketing experience in digital marketing, campaign development and execution
Experience with SEO and SEM strategy and keyword research
Experience with Marketing Automation platforms (ie., Pardot, Marketo, HubSpot)
Experience with CMS (ie., WordPress)
Understanding of website analytics tools, such as Google Analytics
Preferred qualifications
Proficiency in photo and video editing software
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills
Need help finding the right job?We can recommend jobs specifically for you!An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disabilityAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability (https://careers-wuxiapptec.icims.com/connect?back=intro&findajob=1&iniframe=1&hashed=-435740542)Job Locations US
