Reporting to the Head of Americas Analytics, as the Country Lead for the Mexico and Colombia markets, you will lead the Mexico & Colombia Analytics team and client portfolio with a strategic focus on domestic revenue growth and act as a Center of Excellence (COE) supporting North America. This client-facing leadership role requires an analytics expert who can develop and implement comprehensive analytics solutions, manage resources, and bring high-impact results for Jellyfish and its clients. You’ll shape clients’ measurement strategies, improve Martech solutions, and enhance performance across Jellyfish’s analytics services.Client Strategy & Market SuccessDomestic Revenue Focus: Lead efforts to increase Jellyfish’s domestic revenue, applying data insights to identify new business opportunities and improve profitability.Guide the development of customized analytics strategies that deliver measurable ROI and align with clients' digital marketing goals in Mexico and Colombia.Be the primary analytics leader for clients, ensuring client relationships, and deliver data-driven insights that improve client satisfaction and growth.Communicate successes, challenges, and priorities with the Head of Analytics AMER and other leaders to align with Jellyfish’s vision for North America and beyond, providing data-informed insights to partners that explain the impact of analytics strategies on outcomes and revenue growth.Center of Excellence (COE) Support for North AmericaBe the Center of Excellence, sharing best practices, advanced analytics methodologies, and innovations with the North American team to ensure consistency in Jellyfish’s analytics approach across regions.Collaborate with the North American analytics teams to support cross-regional programs, applying scalable analytics solutions that enhance Jellyfish’s global analytics capabilities.Team Leadership & DevelopmentMentor and develop a team of analytics professionals, promoting a culture that values collaboration, innovation, and professional growth.Set clear performance expectations and provide applicable, balanced feedback to support the ongoing development of team members, promoting career progression and maintaining a positive team retention rate.Partnerships & Global InitiativesDevelop strategic relationships with global partners, including Google, and lead initiatives to enhance Jellyfish’s presence and reputation in the analytics field.Support global analytics initiatives by working with cross-market teams to drive consistency, scalability, and excellence across Jellyfish’s analytics offerings.Represent Jellyfish at important industry events, conferences and publications in Mexico, Colombia, and the wider Americas, promoting thought leadership and building new client relationships.Client Growth & New Business DevelopmentDrive revenue growth from analytics services through client retention, upselling, and cross-selling in partnership with the growth and account teams.Collaborate on sales pitches and support new business initiatives to increase overall client order value and secure new clients.Operational Excellence & Resource ManagementEnsure projects are delivered on time, within budget, and to Jellyfish’s quality standards by managing resources and prioritizing workloads.Use pacing data and project tracking to control costs and improve resource allocation, advising on best next steps for client projects.Create a Culture of Equity, Respect, and Psychological SafetyChampion an inclusive culture that values diverse perspectives, respects each team member, and creates a safe space for innovation and risk-taking by being role model ethical decision-making and fair processes in hiring, performance reviews, and all interactions with clients and team members.
