Reporting to the CRM Senior Director, we are looking for a CRM Analyst to join our team in Mexico City with a focus on design and delivery of CRM campaigns for our clients including delivery of our customer lifecycle planning products.You have good working knowledge of HTML, CSS and mobile email design and enjoys staying current on industry best practices to support our clients with recommendations on innovative email features and capabilities including lifecycle strategy, dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs and email templates.ResponsibilitiesDaily hands-on execution of CRM and marketing automation campaigns. This includes ownership of the setup, maintenance, and review of recurring and triggered campaigns, maintaining a current understanding of industry best practices and applying them to the execution of our campaigns.Make recommendations and promote the use of innovative email features and capabilities including dynamic content, interactivity, intelligent targeting, personalisation, database segmentation, APIs and email templates.Collaborate with our creative team to design and create world class CRM campaigns.Work with the analytics team to understand business and customer needs and site analytics required to measure campaign success.Analyse campaign and data results and reporting campaign performance, summarising key insights, and offering recommendations.Preparation of content grids for email, SMS, push notification communication.
