As an Email Marketing Coordinator, you will be responsible for executing, optimizing, and supporting direct-response marketing solutions. You will manage the day-to-day operations of email marketing campaigns, including content creation, campaign setup, and performance analysis.The ideal candidate has strong attention to detail, excellent organizational skills, and the ability to write engaging, accessible content. If you have experience in implementing email marketing strategies and a track record of meeting campaign goals, then this role could be perfect for you.WHAT YOU’LL DOAssist in formulating email marketing campaigns/flows for e-commerce businessesExecute, monitor, and troubleshoot the aforementioned strategiesLaunch and QA email marketing campaigns to ensure they're 100% error-freeCollaboration with our design team to produce quality campaign artwork that aligns with our clients' brand styleLeverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, Attentive, Klaviyo, etc.)Assist in developing targeting strategies based on customer lifecycle segmentation & predictive analyticsAnalyze and track data to maximize the performance of email campaigns to achieve engagement, conversion, revenue and growth goalsGather and analyze competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timingContinuous improvement of our service offering with updated strategiesThis position is fully remote, with regular weekly and monthly internal and client calls.
