Company DescriptionCoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.Job DescriptionOverview:The Analyst, Retail & eCommerce will work as a member of a cross-functional team focusing on retail/commerce media strategy and investment. They will be responsible for assisting their team in driving our client's growth and acceleration strategy. This role will have a focus on key retail media partners.Role Responsibilities and Objectives:
Gain proficiency in building and managing campaigns that focus on the client's business objectives on platforms
Learn various and evolving aspects of eCommerce/retail media and relevant industry media trends
Assist the managers and directors in gathering necessary data for plan strategy development and growth
Own creation and process of finance paperwork for media purchase authorization
Responsible for trafficking and managing approved media plans
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape within media campaigns to meet key objectives
Develop optimization insights and recommendations
Implementation of relevant media testing plans
Pulling and analyzing data to inform campaign reporting
Responsible for communication and maintenance of monthly billing processes, including any discrepancies, changes/adjustments, and reconciliation in partnership with clients and the billing reconciliation teams
Learning and continued knowledge of all relevant tools used for management, reporting, analytics, and competitive analysis
Work closely with manager to establish day to day and long-term project priorities
Successful completion of agency and industry training programs and requisite certifications
Foster strong and collaborative relationships with internal teams, client groups, and relevant partners
Reporting on latest campaign data and performance to manager to keep the team informed
QualificationsMinimum Qualifications:
Bachelor’s degree in a relevant field
Understanding and proficiency in Microsoft product suite, specifically Excel
Ability to multi-task and manage workload in a fast-paced environment
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of the advertising media landscape
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Additional InformationAll your information will be kept confidential according to EEO guidelines. Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/02/2024.#LI-Hybrid
