Company DescriptionCoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.Job DescriptionPoint of Care Team SummaryThe Point of Care team is responsible for development and ownership of the Point of care strategy and activation.Position SummaryThe Director, eCommerce & Retail, leads the Point of Care team’s Point of Care marketplace efforts by providing functional management and leadership to a team of Point of Care Associate Directors & Supervisor. They own the Point of Care media plan story, quality of work output, contributes to new POC solutions, manages and trains direct reports., and can be adaptable to the ever-changing needs of the marketplace. The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Publicis Point of Care partnerships.Key ResponsibilitiesKnowledge
Expert understanding of how the agency works and how jobs flow throughout
Expert understanding of client’s business and goals
Strong understanding of how client business objectives translate into Point of Care marketplace strategies
Expert understanding of the overall Point of Care marketplace and partner landscape
Strong understanding of Point of Care partnership opportunities, deals and terms
Strong understanding of agency Terms + Conditions and Point of Care partner contracting process
Day-to-Day
Responsible for Point of Care channel investment strategy
Owns POC tactical recommendation including business rules for office selection and cross franchise strategy
Owns POC recommendation
Oversees presenting POC recommendation
Escalation point for Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office
Accountable for daily execution of Point of Care team tasks
Accountable for managing timely delivery of Point of Care team projects and tasks
Ensures best practices in Point of Care process, efficiencies, etc. are implemented and operational
Accountable for ongoing Marketplace intelligence + POVs
Accountable for POC marketplace 101s and education days
Drives POVs on new investment offerings, processes and technologies
Responsible for assignment and execution of ad hoc projects
Internal + External Relationships
Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly
Accountable for managing and prioritizing team assignments
Provides clear, regular communication regarding client and project goals, prioritization and measures of success to all key stakeholders
Fosters a positive work environment
Provides expertise and shares knowledge with junior team members
Delivers constructive, actionable feedback to team
Continues to develop working relationships with client contacts as necessary
Strong relationships with Point of Care media partners and point of escalation for partners and Point of Care team
Collaborates internally with leadership across capabilities and teams
Strong relationships with key Groupe teams
Contributes to new business efforts as needed
Qualifications
Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvement
Ability to multi-task, manage one’s time, and demonstrate personal organization to meet deadlines
Proven ability to lead people and projects
Able to deal with ambiguous and challenging situations
Strong written and verbal communication skills
Power-user of business IT software: MS Excel, Word, PowerPoint
Literacy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulation
Adherence to agency procedures (on-time and accurate time sheets, performance conversations)
7-10 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP
Pharmaceutical industry a plus
Additional InformationCompensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.The Company anticipates the application deadline for this job posting will be 05/03/2024.All your information will be kept confidential according to EEO guidelines.#LI-Hybrid
