LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.This role will be based in New York, San Francisco, Sunnyvale or Chicago.At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.About the Organization:The B2B Institute (B2Bi) is a highly influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the entire industry. We are building out a transformative vision for the future of the industry backed by evidence-based models co-created with the world’s leading marketing effectiveness thinkers. We focus on B2B because it is a high growth space where the strategic value of long-term brand building is insufficiently understood. B2Bi challenges conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses. Through our work spanning Research and IP creation, Industry Engagement, and direct client consulting, we empower progressive B2B marketers who aspire to get to the future ahead of their competitors. The B2Bi institute sits within the broader Customer Science Organization. The vision of this organization is to “Help organizations everywhere grow their business through marketing excellence “. They do this by “Combining the power of data, technology and behavioral science to equip customers with the tools for growth” . This organization consists of six capabilities areas with expertise across the entire marketing lifecycle. In addition to the B2B Institute, the Customer Science organization includes Customer Insights, Content Solutions, Measurement Analytics Partners, Customer Solutions Engineering and our automation & scaling team that supports our Customer Science tooling ecosystem & Programs.About the RoleWe are looking for a leader to join us as Global Head of The B2B Institute. In this role, the leader will work with the B2Bi Leadership Team, fellow Customer Science Global leaders, and a wide array of partners across our cross-functional ecosystem. They will be responsible for defining and executing against the global B2Bi strategy. This requires a leader who can cultivate a fast-paced, high-performing team with exceptional relationship building skills to work effectively across Sales and Marketing to articulate and deliver ways of joint value creation with our clients. This role sits within the Customer Science Global Leadership team & their peers consist of leaders of global teams for the capabilities they lead. As such, this person is part of the leadership team responsible for co-creating and executing the Customer Science strategy for our LinkedIn Marketing Solutions business. Additionally, they are responsible for defining the executing the B2Bi strategy and roadmap to fuel our business. This includes internally and externally facing programs and solutions that help to fuel business while ensuring alignment with the highest business priorities.This person will be an effective global enterprise leader who can bring ideas to influence industry thinking at a large scale. This is an exciting challenge for an inspirational leader with a passion for B2B, as well as strategic and operational excellence. This role requires someone who is adept at working across a matrixed organization and takes pride in being accountable for measurable value. At their core, they are passionate about exploring unchartered territory, scaling intelligence solutions, and cultivating strong team cultures.Key Role Responsibilities
Co-creation and execution of the Customer Science strategy & roadmaps working with peers in the Global Leadership team.
Define and execute the B2Bi strategy and roadmap to fuel our Marketing Solutions business. This includes internally and externally facing programs and solutions that help to fuel business while ensuring alignment with highest business priorities.
Partner with senior stakeholders on strategies and programs to drive business outcomes and work closely with fellow Customer Science Global leaders.
Develop strategies and GTM processes to rapidly disseminate B2Bi thought leadership and IP to internal and external stakeholders at scale, ensuring that our solutions unlock value for our customers and enable them to thrive.
Increase the penetration of B2Bi solutions amongst LinkedIn’s largest strategic clients leading to larger deal sizes and more strategic relationships. This involves driving the adoption of new mental-models, insights & solutions via our commercial models and via direct client consulting.
Develop workforce plans and organizational structure decisions for B2Bi and define Roles and Responsibilities and playbooks in partnership for team operations.
Inspire the B2Bi team members to do their best work and, through active development and coaching, prepare everyone for the next step in their career at all levels.
Infuse B2Bi Insights into our DNA by supporting sales enablement activities to ensure our sales and marketing teams utilize the IP/research created by the team.
Manage leaders who are responsible for day-to-day execution of roadmap within regional teams and manage senior ICs responsible for global programs around customer experience, business operations and market engagement.
Partner with our marketing & communications senior leadership team on the externalization of our IP/ research and narratives (via thought leadership/ playbooks/ events).
Partner across a wide range of cross-functional partners execute the LMS strategy/CSci strategy & B2Bi strategy, solving complex problems across all.
Represent LinkedIn in discussions with Senior Industry leaders & customer executives.
Be a change maker by inspiring the world’s largest B2B marketers to embrace innovation and adopt new behaviors and mental models. Act as an industry and client ambassador for the future of B2B marketing effectiveness, and LinkedIn’s perceived value in shaping it.
Demonstrate exceptional communication skills as an influential and passionate advocate for marketing effectiveness and a salesperson of ideas.
Lead from the front by being present out in market in client meetings and at industry events, engaging with LinkedIn’s external relationships. This will include public speaking, delivering keynotes and contributing to panel discussions and round tables.
Focus you and your team on the most high-impact activities and maintain strong measurement of the team's influence & impact to ensure we optimize impact.
Contribute to global programs as an executive sponsor or lead for cross-functional or cross-Customer Science programs.
Collaborate effectively against joint objectives with your peers across all other capabilities within the Customer Science Organization. Be a world-class collaborator who can co-create and distribute ideas and distill complex concepts into actionable, simple solutions.
Frequent authoring of content for external publication, representing B2Bi and LinkedIn.
Model LinkedIn’s culture and values, and coach and encourage others to model these values.
Basic Qualifications
10+ years in enterprise leadership roles in digital media and marketing roles such as agency and/or client-side planning and strategy, business development, research, consulting, editorial, marketing, communications, and industry engagements
7+ years of people management experience
5+ years of managing managers and experience managing multi-disciplinary teams and global teams
Preferred Qualifications
Strong adaptive and intuitive communication style and skills that can align with the priorities of our diverse audience and sales leaders. Strong listening and facilitation skills, with attention to detail, quality, and accuracy. Ability to co-lead with sales partners and working through others.
Strong consultative sales and exceptional presentation skills in front of small and large groups of varied seniority.
A strategic thinker with excellent business judgment, strong solutions orientation, and very strong analytical / problem-solving skills .
Credibility as a marketing thought leader and deep industry expertise. Experience marketing to B2B and/or High Consideration B2C sectors (e.g. Technology, Financial Services, Professional Services, Luxury) .
Strong writing skills and great editorial collaboration abilities within short turnaround windows.
Passion for developing high-performing teams and individuals and developing their careers.
Experience with scaling, making everything the team touches much bigger and more impactful.
Demonstrated excellence in strategy development, developing research agendas and delivery frameworks.
Suggested Skills:
Analytical and research skills
Leadership
Presentation and Communication skills
Thought Leadership and Industry Expertise
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $171,000-$267,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits (https://careers.linkedin.com/benefits.) .Equal Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1CQxVTbg?e=xcELJV) .Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedInEEOStatement2020.pdf .Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088EEOCKnowYourRights6.12ScreenRdr.pdf andhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf for more information.LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
