Company DescriptionAt Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.Job DescriptionThe Allergan Public Relations and Influencer Consultant will grow the Allergan Aesthetics’ business by delivering consultative support to key Allergan customers. This highly visible role will operate as a key member of the PR, Influencer team and commercial consulting and strategic account selling teams to compliantly promote and protect Allergan’s leadership in the aesthetic space. This unique role focuses on delivering a best-in-class, integrated PR and influencer strategies tailored to Allergan Aesthetics (AA) customers. This public relations role will collaborate across multiple teams to provide public relations consulting services and influencer support to participating practices.The Director of APR & Influencer will work closely with the brand public relations, influencer, and corporate communications teams to develop programs for participating providers that align to the overarching brand strategies across the Allergan Aesthetics portfolio. Key priorities for this role will include educating practices on public relations and influencer programs, assessing any existing programs the practice may already have in place, providing media training to the practice spokespeople, coaching the practice on how to secure media interest, and developing PR and influencer programs in partnership with the practice that are strategically aligned with Allergan Aesthetics’ core PR programming. In addition to providing strategic PR support, the director will help participating practices manage results metrics and reporting while managing expectation setting.Additionally, the Director will work with the Aesthetics Practice Consultants and Aesthetic Digital Consultants to promote and secure participation in the public relations consultancy. The APRC will engage with interested practices to educate them on what participation in the program means, what the practice can expect, discuss associated costs, and secure participation. This role will have responsibility for achieving scalable goals; at launch program awareness, retention, customer sentiment and once established an annual revenue target for the program, practice participation metrics and media/social media influencer coverage metrics to demonstrate success.Main Areas of Responsibilities Essential Job Functions: This is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may not be required to perform all duties listed, and may be required to perform additional, position-specific tasks.· Carries out responsibilities in accordance with the organization's policies, procedures, and state, federal and local laws.· Develop comprehensive knowledge of the products, key messages, compliance, and regulatory requirements for the full product portfolio.· Develops comprehensive training curriculum covering PR and influencer end to end starting from novice to expert courses; ensuring programs and materials are accurate and compliant with all guidelines as well as strategic alignment with the brand public relations and influencer teams.· Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of PR & influencer to help grow their business, inclusive of media training.· Analyzes and provides oversight of participating practices’ public relations and social media influencer programs, helping them to optimize, outline a strategic program, determine success metrics, and mange reporting within the practice.· Demonstrate leadership in the account selling process and provide long term competitive advantage. · Participate with the sales team in the customer targeting process, which involves the development of strategic PR & influencer marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support.· Directs the development of PR & influencer marketing programs. Manages the research, analysis, and monitoring of financial, technological, and demographic factors, and designs marketing plans to capitalize on market opportunities with key accounts.· Excellent written and oral communications skills with a competency in press release development, key message creation and public speaking.· Enforce & maintain brand and corporate guidelines within resulting practice programs.· Partners with cross-functional leads to deliver against the business forecast and company KPI’s and w orks closely with PR & influencer team to ensure strategic alignment for talent casting, content, product replacement and partnership opportunities.· Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers.Skills/knowledge required in: Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Qualifications· Must have a deep understanding of public relations and social media influencer tools and strategies with various media and influencer monitoring tools and methods, e.g. Cision, Meltwater Muck Rack, Tribe, Julius, CreatorIQ· Associated Press style writing. Business English usage, spelling, grammar, and punctuation· Excellent oral and written skills; communicating clearly and concisely· Able to proactively manage deadlines· Working autonomously and exercising good judgment· Establishing and maintaining cooperative working relationships· Maintaining confidentiality of information· Ability to manage multi projects with strong project management, time management and organizational skills· Excellent attention to detail· Able to strategically segment large projects into smaller, actionable deliverables; effectively prioritizes a high volume of work across the business.· Continually seeks opportunities to drive process change; supports organization through change. Identifies opportunities to innovate and evolve; proactively drives new ways of working.· Proficiency in the use of software tools· Strong change management and interpersonal skills· Growth mindset with an eye on successful collaborationIdeal Candidate Qualifications: · Bachelor's degree in communication, public relations, journalism, related field or equivalent from an accredited college or university.· 10+ years' experience in PR and Influencer. Previous sales experience is a plus.· Willingness to travel 25% of the time · Agency experience a plus · Knowledge of the Medical Aesthetic space a plusLI-AAAdditional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
