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DescriptionYou Lead the Way. We’ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly-engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touchpoints in order to drive significant revenue growth for American Express. Through the use of innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net new spend acquired from small business customers.The Manger of Site Analytics & Optimization will be a core on-site member of the Prospect Marketing Site & Phone team, and will lead channel analytics and reporting, data targeting, forecasting and other strategic growth initiatives for the americanexpress.com Small Business website.This role requires strong organizational and execution skills, attention to detail, ability to work with multiple partners, in addition to being a strong communicator and collaborator. The Manager of Site Analytics & Optimization will enhance the business decision-making process by providing insightful and analytical recommendations using data to drive growth, highlighting trends, risks and opportunities.Job Responsibilities:
Provide and maintainregular reporting and tracking onSite channel performance
Design & develop dashboardsto share across the org (product & channel owners) and with senior leadership; Create reporting, data analysis, planning and performance measurement for the Site team
Help to understand and explain how marketing initiatives across Prospect Marketingare impacting productsacross the portfolio on Site
Partner with Analytics to understand channel performance, translate data into insights, and optimize accordingly, influencing Site creative tests & initiatives
Manage channel budget and results forecasting in partnership with internal Investment Optimization and Finance teams. Lead the development of the channel forecast, monthly reporting/commentary, and R&O process
Be strategic and able to identify opportunities to initiate analysis that creates a positive impact on the business
Support the amex.com channel team on additional strategic growth projects, as needed
Minimum Qualifications:
3-5 years of digital marketing, ecommerce, agency, or related experience preferred
Strong Microsoft Excel skills, with experience analyzing complex data
Highly organized—strong project management skills, attention to detail, and comfort operating autonomously in a fast-paced environment
Strong relationship building skills and the ability to build effective relationships with internal and external partners
Passion for digital marketing, with ability to identify relevant consumer behavior trends and the impacts of new technology
Excellent communication skills (both verbal and written)
QualificationsSalary Range: $80,000.00 to $155,000.00 annually bonus benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.Job: MarketingPrimary Location: US-New York-New YorkSchedule Full-timeReq ID: 24001275
