Media Planner, Strategy

Media Planner, Strategy

19 Nov 2024
New York, New york city 00000 New york city USA

Media Planner, Strategy

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.OverviewWe are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions regrading linear, OLV (Online Video), Digital, Radio and OOH (Out Of Home) for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.Responsibilities

Responsible for contributing to the development and execution of strategy for the functional area

Develop media strategy and recommendations under Supervisor guidance

Present media plans and provide plan maintenance including objectives/strategies and updates

Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions

Prepare flowcharts and budgets for media plan development and maintenance

Prepare and issue buying specs and guidelines to Buyers including delivery goals and budgets for use in negotiations

Review and verify media buys to ensure proper execution

Meet with vendor community to analyze value and applicability of media channels for client media

Qualifications

1+ years of experience in media planning/strategy

Agency experience highly preferred

Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI

Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

Demonstrated ability to learn new propriety software, and processes quickly and proficiently

Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment

Meet client and internal deadlines and obligations

Manage projects, resources, stakeholders, and participants

Be a resource to others in the resolution of complex problems/issues

Additional InformationCompensation Range: $51,000 - $73,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/30/2024.Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply

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