DescriptionAmazon Ads enables businesses of all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help advertisers drive long-term business growth.We're seeking a strategic and innovative Sr. Marketing Manager to lead our efforts in optimizing content discoverability to support small and medium business (SMB) advertisers long-term growth and success on Amazon. This role will focus on identifying areas where customers struggle to find relevant content throughout their journey and recommending solutions to bridge these gaps. You will play a key role in improving engagement and action of marketing content through optimized content discoverability, ultimately supporting our vision for an omni-channel marketing experience. By developing and executing marketing strategies that enhance content visibility, we can better align content with customer needs and fill gaps in the customer journey. The ideal candidate will be a strong data-driven marketing expert with experience in customer journey mapping. To achieve this vision, you will map and analyze the customer journey to identify key moments where content visibility drives engagement and action and work with cross-functional teams (channel owners, product, customer support) on proposed solutions to close these gaps. The successful candidate will be a champion for SMB advertisers, focusing on understanding their unique needs and challenges in navigating the content landscape.This role offers a unique opportunity to make a significant impact on the success of SMB advertisers on Amazon. By optimizing content discoverability, you will empower these businesses to reach their full potential, driving their growth and contributing to their long-term success. If you're a strategic, customer-focused marketing professional with a passion for the customer journey, we encourage you to apply!Key job responsibilities
Customer Journey Mapping: Conduct in-depth analysis of the SMB advertiser's journey to pinpoint areas where they encounter difficulties in finding relevant content. This involves developing a deep understanding of their pain points, motivations, and decision-making processes.
Gap Analysis and Solution Development: Identify and prioritize gaps in content discoverability that hinder SMB advertisers' success. Develop and implement innovative solutions to bridge these gaps, ensuring that the right content reaches the right audience at the right time.
Cross-Functional Collaboration: Work closely with a diverse range of teams, including channel owners, product managers, and support teams, to align content discoverability initiatives with broader marketing goals and create an omni-channel experience.
Data-Driven Optimization: Leverage data and insights to continuously measure and optimize the effectiveness of content discoverability strategies. Utilize A/B testing and other experimentation methods to refine approaches and maximize impact.
Strategic Alignment: Ensure that content discoverability initiatives are tightly aligned with the overarching marketing strategy for SMB advertisers, contributing to their long-term growth and success on Amazon.
Customer-Centric Approach: Act as the voice of the customer, ensuring all content discoverability efforts are grounded in customer needs and expectations. Develop strategies to surface the right content to the right audience at the right time.
Basic Qualifications
Experience managing multiple projects and meeting aggressive deadlines
Preferred Qualifications
Experience leading creative development of innovative creative from concept to delivery
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
