Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. Job DescriptionOverview:This position requires a highly motivated person to assist in the day-to-day execution of a(n) account(s). The Supervisor will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.Role Objectives:
Assist with planning and implementation for client accounts across Programmatic and Social campaigns for a Pharmaceutical client
Plays a leading role in all aspects of campaign management including, campaign setup, vendor liaison and reporting
Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
Complete campaign management deliverables through hands-on keyboard tasks while managing ad hoc requests
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
Draw actionable insights based off platform and third-party data through reporting dashboards
Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
Create dynamic presentations that effectively communicate to our clients
Maintain a knowledge of all ad serving platforms: GCM
Prepare and deliver buying and or digital trafficking specs and guidelines
Continuously search for opportunities to be positive and to share the positive side to every situation
QualificationsMinimum Qualifications:
B.A. or B.S. in Marketing, Advertising or related field
3+ years of digital media buying/planning experience
Experience planning digital campaigns for products in both the B2C space and ability to confidently present these to clients both on the phone and in-person
Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Must possess/develop a strong understanding of the pharmaceutical marketplace including awareness of key publishers, products and trends
Experience in Meta and TikTok required; Snapchat, Reddit, Linkedin and TTD preferred as well.
Experience with Prisma and DCM preferred
Experience with Research tools such as Nielsen, Comscore preferred
Additional InformationAll your information will be kept confidential according to EEO guidelines.Compensation Range: $70,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/8/2024.#LI-Hybrid24-9607
