Job SummaryTitle: VP, Digital Marketing and StrategyReports to: Chief Digital OfficerLocation: New York, NY (Full-Time, On-Site)The Role:Roc Nation, a Live Nation joint venture, is seeking a Vice President of Digital Marketing and Strategy. This position reports to the Chief Digital Officer and serves as a key member of the Roc Nation digital department leading the digital music teams; Management, Label & Publishing. They will help plan, develop and execute digital strategies across a diverse roster of artists & ensure campaigns are at the highest level. Responsibilities will include managing the digital music team, business development, locating revenue generating opportunities, managing partner relationships, executing promotional campaigns, designing and implementing creative marketing plans, securing digital merchandising/playlisting, facilitating requests between artists/partners/managers and maintaining artists’ web & social platforms. Key Responsibilities:
Content Marketing. Develop and execute digital marketing, sales/commerce and content distribution strategies for clients; prepare pitches to key digital, mobile, and online promotional partners to secure retail/social campaigns and marketing opportunities for releases
Partner Management. Support and manage relationships with key digital partner accounts; liaise with label/distribution teams and artist management partners to execute digital commerce plans and marketing initiatives
Content Development. Produce and publish digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
Other Priority Marketing. Develop and execute content release campaigns, tour promotions and other marketing efforts as needed around artist launches
Qualifications:
6-8 years experience managing the use of and/or relationships with digital distribution and social platforms
Experience leading and managing a team
Extensive knowledge of and passion for the music market
An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
The highest attention to detail
Track record building and maintaining strong business relationships
Strong oral/written communication skills
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
Bachelor's degree in a related field preferred
Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
Experience working with social management and listening platforms
Experience working with content management systems; especially Wordpress
Knowledge using basic audio, photo and video editing programs
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. EQUAL EMPLOYMENT OPPORTUNITYRoc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite Note – Roc Nation benefits and policies differ from Live Nation.The expected compensation for this position in NYC is: $160,000.00 USD - $200,000.00 USDThe expected compensation for this position in Westchester is $160,000.00 USD - $200,000.00 USDPlease note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Westchester County Human Rights Law . It is estimated based on what a successful Westchester County applicant might be paid. It assumes that the successful candidate will be in Westchester County or perform the position from Westchester County . Similar positions located outside of Westchester County will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the Westchester County , a potential new employee’s salary history will not be used in compensation decisions.
