ROLE SUMMARYPfizer Research & Development is responsible for the clinical development and advancement of Pfizer's pipeline of innovative medicines and vaccines. These breakthroughs would not be possible without the thousands of people who participate in our clinical trials each year. The Participant Experience & Ecosystem team leads the centralized delivery of content, channels and education to substantially increase access, awareness and retention and deliver a world-class experience for those who courageously volunteer for our clinical trials. We aim to lead the industry by having the most patient centric clinical trials, building on our trusted relationships with our partners, including patient advocacy organizations.The Multicultural Clinical Content Director is a key member of the Participant Experience Content Team. This individual will be responsible for developing enterprise-wide strategies and content to address the unique needs of racially and ethnically diverse clinical trial participants. This individual will also be responsible for developing participant-facing outreach campaigns and participant support materials for clinical trial programs and studies.Key areas of focus will include:
Developing recruitment and retention content for Pfizer's clinical trial programs and studies
Maintaining and growing Pfizer's suite of multicultural clinical trial content to educate and build awareness of clinical trials as an option within diverse communities
Leading development and execution of the Breakthroughs For All™ outreach, communications and community engagement plans
Partnering with study teams to apply these resources and advise on strategies to meet diversity goals for specific clinical trials
In this work, the Multicultural Clinical Content Director will work closely with the Recruitment Strategy teams, Clinical Trials Diversity & Patient Engagement team, the Multicultural Health Equity Collective, and assigned clinical study teams.This individual should be able to work independently with minimal supervision, have excellent communication, relationship and partnering skills. Successful candidates will have significant and extensive previous experience developing and executing engagement strategies for multicultural audiences as well as creating insight-driven content for clinical trial recruitment.Multicultural Content Development Role Responsibilities (50%):
Generate insights and learnings on the unique needs and barriers to clinical trial participation within racially and ethnically diverse communities
Develop culturally appropriate and relevant participant strategies and resources for study teams, investigator sites and partner organizations to leverage within their local communities
Develop media campaigns and requisite metrics to raise awareness and build trust in clinical trials within diverse communities
Track impact, implement best practices and continuously optimize strategies to meet portfolio and study team goals
Program & Study-Level Content Responsibilities (50%):
Lead creative agency in developing a master brand and messaging for assigned clinical programs
Ensure study-level outreach content is aligned with overall therapeutic area content strategies and campaign assets
Ensure all participant education, campaigns, and messaging are aligned with the program/study strategic positioning and goals
Identify category and study level participant insights and define optimal participant segmentation
Ensure all participant education and support strategies are patient-friendly and abide by Pfizer's health literacy standards
Experience
10+ years professional experience
Must have 5+ years experience developing patient-facing educational content - for example, printed brochures, websites, educational videos
Minimum of 2-3 years experience developing strategies and content for multicultural audiences
Must have demonstrated experience creating content in both the patient support and advertising spaces
Skills
Demonstrated ability to partner well across multi-disciplinary teams to develop critical insight and strategies, and facilitate decision-making
Demonstrated experience working with a creative advertising or communications agency
Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful and impactful messages and creative
Creativity and/or ability to put innovative approaches into practice in clinical development
High learning agility and focus on continuous improvement
Ability to operate in a fast-paced, high-energy environment and comfort with operating in situations with ambiguity and "white space"
Effective listening and communication skills - gathers input from key stakeholders
Strong verbal and written communication skills - ability to effectively manage with senior clinical or medical stakeholders
Independent worker with demonstrated trouble-shooting and problem-solving skills and ability to navigate internal organization/processes.
Be an active contributor to create and operate in an environment that continuously embraces and encourages innovation and fosters a culture of collaboration and teamwork
Able to present complex, technical ideas and concepts, both verbally and in writing, in such a way that they are understood by colleagues and stakeholders at all levels and/or from other disciplines.
Excellent written and verbal communication skills
Collaborative problem solving (handles conflict constructively)
Able to embody Pfizer leader behaviors and Pfizer Purpose Blueprint
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.PHYSICAL/MENTAL REQUIREMENTSN/ANON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Occasional travel for business/team meetings.
During exceptional circumstances, need to work non-traditional hours
Work Location Assignment:On PremiseThe annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Marketing and Market Research
