GENERAL PURPOSE:Reporting to the Director, Marketing Strategy at the University of Rochester Medical Center, the Senior Marketing Strategy Specialist advises and supports the business, research, education and clinical leadership of their assigned departments, divisions, units or schools on the effective planning and implementation of marketing, outreach, engagement and communications plans with specific objectives and key performance indicators consistent with the URMC strategic plan.The Senior Marketing Strategy Specialist partners with operational leadership to understand and articulate the business context and objectives of their assigned areas. They provide recommendations for creative, messaging and/or media strategy and work collaboratively with the creative, communications and web strategy teams as well as external agencies and vendors for the successful, timely and cost-effective implementation of plans.The Senior Marketing Strategy Specialist acts as the project manager for marketing and communication plan components by establishing schedules, due dates and budgets. The Senior Marketing Strategy Specialist is responsible for communicating progress both in-person and through written management presentations in terms of campaign implementation and project status as well as campaign effectiveness based on plan objectives and key performance indicators to both the leadership of their assigned areas and to Marketing and Communications leadership.The Senior Marketing Strategy Specialist is highly knowledgeable about their assigned areas in terms of the types of services or activities provided (the “product”), the target audiences and their needs, competition or obstacles hindering the achievement of objectives and the drivers of growth (i.e., provider referrals, direct-to-consumer promotion, etc.). At the same time, the Senior Marketing Strategy Specialist applies their understanding of how marketing, outreach and communication can be employed to help the leadership of their assigned areas accomplish their objectives. Finally, they work closely with the creative, communications and web strategy teams and outside agencies and vendors and has an understanding of their processes, methods, and expertise to effectively manage campaign and plan implementation.The Senior Marketing Strategy Specialist provides support for non-assigned areas depending on leadership priorities, bandwidth and the intensity of work from assigned areas, as needed.RESPONSIBILITIES:URMC Department/Division/Unit Business Support
Serves as a member of the management team(s) in designated URMC lines of business and/or departments and other area(s) as may be assigned.
Contributes to the development and execution of the overall business strategy by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.
Assists with providing support to departments for developing brand strategy, competitive intelligence, category trends, marketing strategy, regional development, campaign development, reporting and analytics and marketing technology.
Marketing & Communications Plan Development
Applies professional expertise to develop marketing and communications plans to achieve the objectives of assigned URMC areas.
Develops integrated marketing and communications approaches to advance business goals. Collaborates actively across the Communications group (Marketing, Public Relations and Web Strategy) to strategize and conceptualize solutions that integrate outreach activity, creative concepts, new content and message placement in traditional and digital earned, owned, and paid media.
Applies best practices to enhance the efficiency and effectiveness of the delivery and evaluation of marketing services.
Campaign Management
Manages campaigns and projects to effective completion including initial strategy development, collaboration with the internal creative, communications and web strategy teams and external agencies/vendors, review of work in progress, internal Communications team approval, presentation of concepts and work-in-progress to service line leadership, production and market implementation.
Manages a consistent workload of active projects on a schedule and within approved budget parameters.
Planning and Consulting
Serves as a marketing and communications “consultant” and creative contributor for projects as needed. Consultative elements include, but are not limited to: developing original marketing and communications plans, identifying target audiences and matching to appropriate channels, analyzing and drawing insight from a competitive analysis, conceptualizing, outlining and/or implementing strategies and tactics for complex projects, such as service line or departmentally-focused campaigns.
Campaign Reporting
Tracks and presents the results of campaigns including key performance metrics and ROI measures to the Strategic Communications leadership team, URMC department leadership and URMC senior leadership as needed.
Professional Development
Pursues professional development by enrolling in internal or external ongoing professional education and attending appropriate local and national conferences. Stays abreast of current trends.
Other duties as assignedRequirements:
Bachelor's degree in Communications, Marketing, Business Administration or related field required;
Master's degree preferred.
5 years of relevant and progressive experience required;
10 years of relevant and progressive experience preferred;
3 years of supervisory or management experience preferred;
or equivalent combination of education and experience required.
Experience in creating and implementing strategic communications plans with proven results required.
Must understand and ensure compliance with HIPAA requirements and URMC policies for protecting patient privacy and other confidential information required.
Demonstrated proficiency in brief and plan document and Power Point writing required.
Strong organization and project management skills required.
Extraordinary ability to deal with multiple, competing priorities with minimal supervision required.
Strong written, oral, and interpersonal communications skills; comfortable talking to all levels of faculty/staff, and in front of groups required.
Ability to work independently and within a collaborative team required
Experience with data analysis and metrics, PowerPoint presentations and/or graphic design would be a plus preferred.
Ability to manage administrative projects, make sound decisions, and support design and implementation of new programs required.
Ability to translate strategic plan concepts to creative and content direction to yield effective and engaging tactical solutions required.
NOTE: This document describes typical duties and responsibilities and is not intended to limit management from assigning other work as required.The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.How To ApplyAll applicants must apply online.EOE Minorities/Females/Protected Veterans/DisabledPay RangePay Range: $70,197 - $105,295 AnnuallyThe referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job¿s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.Apply for Job
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Location: Health Sciences
Full/Part Time: Full-Time
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