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Description Robert Half Marketing and Creative is looking for a social media coordinator for one of our clients in Charlotte, NC! This position is a 6 month hybrid contract opportunity.Compensation will range from $30-33/hr.We are seeking a talented Social Media Coordinator with a strong background in user-generated content (UGC) to join our marketing team. This role offers the opportunity to creatively engage with our audience and drive brand awareness through compelling UGC-driven campaigns across various social media platforms.Job Description:As a Social Media Coordinator specializing in UGC content, you will be responsible for curating, creating, and managing user-generated content that aligns with our brand identity and marketing objectives. Your primary focus will be to leverage UGC to enhance our social media presence, foster community engagement, and increase brand loyalty.Responsibilities:
Develop and implement strategies to encourage the generation of UGC that resonates with our target audience.
Curate and moderate user-generated content submissions across social media platforms, ensuring brand consistency and adherence to guidelines.
Collaborate with internal teams, including marketing, creative, and customer service, to identify opportunities for UGC integration into broader campaigns and initiatives.
Monitor social media channels and trends to identify relevant UGC opportunities and respond promptly to user interactions.
Create engaging captions, stories, and other accompanying content to complement UGC submissions and drive user engagement.
Analyze UGC performance metrics and social media analytics to measure the effectiveness of campaigns and identify areas for improvement.
Stay informed about emerging social media trends, tools, and best practices related to UGC, and proactively suggest innovative ideas to enhance our strategy.
Foster positive relationships with our community of followers and brand advocates, encouraging ongoing participation and advocacy.
Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or related field.
Proven experience 1-2 years working in social media management, with a focus on user-generated content.
Demonstrated creativity in developing UGC-driven social media campaigns that resonate with diverse audiences.
Excellent written and verbal communication skills, with the ability to craft compelling content tailored to specific social media platforms and audiences.
Strong attention to detail and ability to maintain brand consistency across all UGC-related activities.
Ability to work effectively in a fast-paced, collaborative environment, managing multiple projects simultaneously and meeting tight deadlines.
Passion for social media and a genuine interest in staying abreast of industry trends and emerging platforms.
Strong portfolio with proven UGC content.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .
