AB Testing and Optimization Analyst

AB Testing and Optimization Analyst

09 Aug 2024
Pennsylvania, Lehigh valley, 18101 Lehigh valley USA

AB Testing and Optimization Analyst

Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionDiscover Impactful Work:This role will help lead our Testing & Optimization program across our global websites, reporting into our Digital Product Management Organization. The program serves as the home of multivariate and A/B (split) testing, conversion rate and performance optimization testing. This analyst will align with our product development, analytics, marketing, product management, user experience design and business partners for thermofisher.com to handle the testing lifecycle from intake to deployment to analysis. They will also lead test requests, collaborate with partners in the process, see tests into production, and statistically analyze results to create actionable recommendations.They will additionally coordinate the documentation and communication of results to our different business units. This person will be the main point of contact for all requests involving Adobe Target and will need be a strong quantitative analyst to report optimal product solutions to lead us to improving digital experiences, growth, and productivity optimization.Location: US RemoteA day in the Life:

Owning and running A/B Testing (split or multi-variate) and optimization test (CRO) requests through the full testing cycle

Gathering testing requirements from collaborators and communicating timelines, expectations, and the testing process to business units and partners

Analyzing testing results based on statistical methods in order to provide statistically significant, sound recommendations to push optimal solutions into production for all traffic

Define new opportunities to test and guide the testing roadmap and backlog

Be testing lead across global sites and the subject matter authority on Adobe Target requests, communicating with program partners

Documenting results, trends over time and impact of tests, creating a repository and archive to continue applying insights in the future

Advocating for data driven decision making and customer-centricity across all touchpoints of digital product experiences

Keys to Success:

Bachelor's degree highly preferred with 3+ years of experience. In lieu of a Bachelor's degree equivalent work experience required.

Consistent record and proficiency using Adobe Target & Analytics

Experience running and analyzing successful A/B tests for digital organizations

Previous experience using statistical methods to analyze data with proficiency in statistical hypothesis testing (sampling, variance, statistical significance, confidence intervals, regression, margin of errors, wins within confidence levels, etc.)

Comfortable working with a diverse audience and a clear, confident communicator

Quantitative problem solver, data-driven mentality balanced with a customer first approach

Experience working on websites, in eCommerce and/or with mobile interfaces and other digital products

Proficiency with the MS Office suite, specifically Excel

Ability to work on multiple projects, prioritize, and consistently deliver on time and on budget

Ability to clearly document and present results to differing partner audiences

Knowledge of Adobe Launch, and Workfront a plus

Compensation and BenefitsThe salary range estimated for this position based in California is $83,300.00–$125,000.00.This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewardsThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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