Supervisor, Point of Care - Media Planning

Supervisor, Point of Care - Media Planning

04 Nov 2024
Pennsylvania, Philadelphia, 19113 Philadelphia USA

Supervisor, Point of Care - Media Planning

Company DescriptionPHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful health media firsts for our clients, and to do it all with #phmlove.OverviewThe Supervisor, Point of Care plans and manages the Point of Care media programs assigned to clients. The Supervisor will develop relationships with Point of Care media partners, plan and coordinates projects, and work directly with the Point of Care media and Strategy teams.The goal for this role is to support client Point of Care marketplace programs and help develop and maintain PHM Point of Care partnerships.You will report to the Associate Director. This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.ResponsibilitiesDay-to-Day

Development of Point of Care RFPs

Creation of Point of Care tactical recommendation

Negotiation of Point of Care buys

Informs the Point of Care media plan based on marketplace data supported by analytics

Leads coordination of data collection & analysis for Point of Care planning & activation

Point of Care media partner level investment forecasting

Contributes to business rules and parameters of the point of care engagement

Contributes to cross franchise strategy

Prepare HCP target list for distribution to partners

Evaluation and selection of offices and tactics by brand

Monthly & Quarterly validation and verification of each partner.

Responsible for managing delivery of Point of Care projects and tasks

Contributes Point of Care POVs

Contributes to ad hoc projects

Internal + External Relationships

Responsible for managing assignments

Provides clear, regular communication regarding status of Point of Care projects

Develops relationships with Point of Care media partners

Collaborates internally across capabilities and teams

Power-user of business IT software

Literacy of business intelligence software such as SQL, MicroStrategy, and Datorama and an understanding of data manipulation

Adherence to agency procedures (accurate time sheets, performance conversations)

5 years of industry experience within media planning or buying for Point of Care, Out of Home, or HCP

Pharmaceutical industry

QualificationsKnowledge

Firm understanding of how the agency works and how jobs flow throughout

Understanding of client's business and goals

Understanding of how client goals translate into Point of Care marketplace strategies

Understanding of the Point of Care marketplace and partner landscape

Firm understanding of Point of Care partnership opportunities, deals and terms

Firm understanding of agency Terms + Conditions and Point of Care partner contracting process

#LI-HybridAdditional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .All your information will be kept confidential according to EEO guidelines.

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