Company :Allegheny Health NetworkJob Description :GENERAL OVERVIEW:This job is responsible for the direction and leadership of operational financial, and programmatic activities for Marketing and Communications within the AHN Digital and Technology team. This includes developing and implementing marketing communication strategies and comprehensive supporting plans to realize the department and Enterprise's Digital and Technology goals at AHN. The Director will be responsible for outlining the communication plan to support achieving the Digital Health strategy.The Director will lead communication efforts across both internal and external audiences, ensuring a common voice and tone across all communications, and play a vital role to align communications across Digital and Technology innovations. This includes establishing, meeting and continuously monitoring the goals and objectives while maintaining alignment with the strategic goals and objectives for Digital Health and Technology. The Director works closely with a variety of stakeholders, coordinating the activities of Marketing Communications for Digital and Technology innovations across the enterprise and serves as the programmatic and operational leader for Marketing Communications. This position monitors the evolving communication landscapes to identify communication trends, including new tools and technologies. The Director drives organizational communication planning, including supporting business case preparation, to better engage our target audiences. This role serves as an expert to advise Digital and Technology team members, clinicians, and operators at AHN and Highmark Health to develop and implement a communications strategies that advance the departments programmatic goals. This will include operational facing newsletters, content development and execution of the communications strategy to include social media, relationship building with clinicians and operators at AHN and activation efforts of technology and digital initiatives. The position works closely with various departments to integrate strategy into program implementation and to inform the strategic communications guidance.This position will work within a matrixed environment indirectly managing and working among teams throughout the enterprise, use communication vehicles to support audience engagement and alignment with Digital Health priorities, and establishes a voice of the CDIO and VPs of Digital Health to support communication and presentation needs.ESSENTIAL RESPONSIBILITIES
Developing and implementing marketing communication strategies and comprehensive supporting plans to realize the department and Enterprise's Digital and Technology goals at AHN. This plan will support achieving the Digital Health strategy.
Drive and develop strategic communication programs that increase AHN Technology and Digital Healthbrand awareness, social benefits, understanding and positive perception.
Develop reporting strategy to monitor marketing performance against goals and ensure optimal performance. Provides direction, guidance and leadership to the senior leaders and department which includes gathering data and compiling reports to determine communication effectiveness and develop different strategies to optimize for internal department and external facing communications.
Incorporates AHN and Highmark Health vision, mission, and values in goals and programs within Marketing and Communications for the Digital Health department.
Plan and produce internal and external messaging (such as newsletters, announcements, and press releases) within AHN and with Highmark Health public relations teams.
Collaborate with the AHN Digital and Technology department to determine communication needs and write clear, simple non-technical messaging about technical innovations that will impact clinicians and operators at AHN and Highmark Health.
Other duties as assigned or requested.
Q UALIFICATIONS:Required
Bachelor’s degree in Business, Communications or Political Science
7 years experience in Developing and Accelerating Strategic Marketing Communications in a highly matrixed organization
5 years experience in Management/Leadership
SubstitutionsNonePreferred
Master's degree inBusiness, Communications or Political Science
3 years experience in Media Relations
3 years experience in Information Technology or Digital Health
SKILLS:
Strategic Communications
Change Management
Presentation Skills
Simplification of Technical Concepts
Ability to operate in high pressure situations.
Excellent organizational skills
Demonstrated innovative approach to problem resolution.
Effective analytical ability in order to develop and analyze options, recommend solutions to and solve complex problems and issues.
Public Speaking
Broad knowledge of modern health care administration practices and principles
Technical Concept Knowledge
TRAVEL REQUIRED25% - 50%Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.EEO is The LawEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migratedfiles/employers/posterscreenreaderoptimized.pdf )We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J248452
