Develop cohesive and integrated marketing strategies and plans for respective projects across relevant channels (email marketing, social media, digital marketing, etc).Conduct deep-dive market research to thoroughly understand target audiences / segments, market trends and competitive landscape.Develop messaging for target audiences / key segments for various projectsDevelop and implement email communications plan for events and projects (HTML & Text); implement A/B testing, measure effectiveness and adapt according to insights.Develop and implement social media content plan across products and channels aligned with Marketing, Content and Programming strategies and plans.Maintain websites, apply SEO knowledge, and recommend ways to enhance user journey.Brief database build activities aligned with data strategy and ensure data governance and data management policies are adhered to.Negotiate barter agreements with relevant Trade Association and Media Partners and co-ordinate fulfilment and tracking of agreements.Implement speaker, advisory board and ambassador marketing promotional campaigns, packs and follow-up.Copywrite and brief marketing material in line with marketing campaign plans and messaging.Utilize and manage digital tools (i.e. mobile app, survey tool, GA4, Hubspot, Everlytic, GleanIn) to enhance campaigns.Brief and liaise with external suppliers (incl. PR companies, designers, online providers, digital agencies, data houses, registration companies, printers, photographers, videographers, mailing houses, etc).Implement research projects to review customer satisfaction and identify portfolio developments.Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).Monitor campaign performance, produce relevant and timely reports, and if necessary, adjust plans, based on data insights.Analyze and provide KPI reports and updates as required.Work with marketing team to ensure successful delivery of marketing campaigns to agreed KPI’s, project strategies.Collaborate, engage and work across functions within ECP and project partners / stakeholders.Manage, mentor and coach marketing co-ordinators/executives (where applicable, dependent on project)
