Purpose:The Senior MSL is a credible and valued representative of the company in field to interact with key stakeholders across their regions/products/TAs to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the Brand Team objectives and therapeutic area Medical Plan.
The Senior MSL is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state.
 The Senior MSL attends conferences and meetings on behalf of the company as scientific expert with the objective of bringing back information on the latest scientific advances in a specific therapeutic area.AREAS OF RESPONSIBILITY (AOR)External stakeholder engagementThe senior MSL is a credible and valued representative of the company in field to interact with key stakeholders across their regions/products/TAs to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the Brand Team objectives and therapeutic area Medical Plan.The senior MSL will spend up to 60% of their time in field based and customer facing activities by engaging in mutually beneficial 2-way dialogues with scientific expert’s/key opinion leaders. The additional time will be office-based contributing to the holistic medical strategy for oncology.The senior MSL is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state.The senior MSL attends conferences and meetings on behalf of the company as scientific expert, and is required to bring updates on the latest scientific advances in a specific therapeutic area back to the company, brand team as well as external stakeholders.Engages with clinical and medical oncologists to share scientific data on DRL Oncology assets and share phase 3 clinical trial data. Discuss the clinical unmet need and current treatment landscape as well as global guidelines and pipeline molecules. The incumbent will be expected to spend up to 60% of time in-field engaging key opinion leaders. The incumbent will also develop an adoption ladder to measure the adoption of the portfolio by the clinicians.Stay abreast of all clinical developments in specific therapeutic area and possible opportunity or challenge for the local business.Collaborate outside the company with stakeholders to achieve common goals of the company - building a long-term plan of activities with leading scientific organizations and communities.Coordinate planning of scientific publications in credible scientific journals, including guideline publicationsPerform key opinion leader mapping for relevant cancers and establish a scientific advisory board, which will assist DRL in launching innovative assets. Regularly engage advisory board members. Also participate in other formalized and informal insights generation initiatives including formalized market research.Prepare speaker development program in collaboration with global medical affairs teamCreate and execute a plan for the company's collaboration with key opinion leaders.Manage any product- specific EAP (Expanded Access Program).To implement and disseminate high quality medical and scientific education in the field – to give clinical and scientific presentations at sites and to key external audience including local decision makers and budget holders – in co-operation with medical advisor, local marketing and sales function.Medico-MarketingProvide input in the strategic segmentation of customers, and ensure MSL in-field material and discussion aligns with the segmentation of the key external expertContribute towards building patient and HCP decision journeys, identify and prioritize leverage points from patient/ HCP journey.Contribute to the scientific elements of a detailed Brand plan for oncology assets.Prepare key clinical messages for oncology assets from a scientific communication perspective.Collaborate with physicians on medical affairs initiatives including publications, advisory boards, medical education opportunities, training, and speaker developmentConduct continuous medical education initiatives - webinars, face to face and alternative digital channelsFind innovative ways to engage with customers and increase DRL scientific share of voiceCreate specialized content for different target audiences. Have knowledge of how to extract customer insights. Identify barriers and create communication plan based on insights.Prepare a formal insight gathering and dissemination plan based on KOL and field insightsDevelop an understanding of the regional landscape including specialties involved in care of patientCommunicate clinical insights on new data to the company Medical Affairs and to inform medical strategy for the therapeutic areaDevelop country-specific disease area medical strategy
 Data Generation PlanIdentify any data gaps and propose post-marketing studies to close the data gaps.Responsible for assisting in the preparation of study synopses, study protocols, case report forms.Prepare publications and congress abstracts in collaboration with key external experts.Support clinical development initiatives including site identification, trial recruitment, registry, and presentation of final approved data.Sales Force EngagementConduct trainings with the sales team and cross functional brand team.Code of ethics and complianceFull adherence to Dr Reddy's and South Africa code of marketing and ethical engagements with Key Opinion LeadersComplete on-boarding training matrix within agreed timeMaintain up to date training register and adherence to all company training requirements within allocated timelinesAdhere to all policies and processes relevant to specific role/ function including but not limited to LMRC promotional material management, Contracting and procurement processes, execution of events, engagements with HCP's, expense policies etc.
 Strategic Vision and LeadershipSenior MSL's synthesize complex data and effectively communicate meaningful clinical insights and unanswered customer questions they receive from opinion leaders to Dr Reddy’s medical and cross functional teams
 BU wide Transformation initiativesTake lead in proposing BU wide transformation initiatives which could create distinct value for the organization. Facilitate implementation, review & tracking such initiatives (for e.g. safety, productivity, manufacturing excellence);Depending on the business requirements and strategic direction for the BU, identify specific areas / projects / problems; engage with business teams and external entities to work out solutions; partner in implementing the solutions; monitor the progress and help troubleshoot when needed in order to create value for the BU through various initiatives 
