This is a remote-first position. However, due to the team's overall location, candidates must live in the Eastern or Central Time Zones.About the RoleThe US Hematology Marketing Manager provides commercial support for brand marketing strategy and tactical execution across the US hematology portfolio. This role carries meaningful cross-functional impact and requires close collaboration with internal stakeholders to drive strategic alignment, execution excellence, and measurable performance.Candidates must be willing to travel as needed for internal meetings (estimated at less than 20%).Key ResponsibilitiesMarketing Strategy & ExecutionSupport and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannelEnsure all tactics align with brand strategy and drive achievement of defined KPIs and goalsProject ManagementApply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectivesPerformance Evaluation & Strategic ThinkingMeasure and assess the impact of marketing initiatives against defined goals and optimize plans accordinglyProactively generate ideas beyond existing plans to evolve strategy and executionPrint & FulfillmentServe as the primary point of contact for marketing asset inventory management and fulfillment Meeting & Training SupportSupport the pull-through, training, and rollout of key initiatives as neededMedical, Legal & Regulatory (MLR) ReviewCollaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirementsAlign with MLR reviewers on appropriate approval timelines to maintain efficient review cyclesDisease State AcumenDevelop and demonstrate a strong understanding of the hematology therapeutic area, relevant disease states, and the competitive landscapeVendor ManagementManage external vendors and agencies to ensure delivery of work consistent with brand strategy, messaging, and tactical executionCross-Functional PartnershipCollaborate with partners across Sales, Sales Training, Medical Affairs, Regulatory, Legal & Compliance, Market Access, Omnichannel, and Patient Services
