Brand Marketing Director

Brand Marketing Director

29 Sep 2024
Texas, Austin, 78704 Austin USA

Brand Marketing Director

Vacancy expired!

Description

Robert Half is partnering in the search for a highly organized, multifaceted, Director of Growth Marketing to join an Austin-based, consumer services, industry giant, born out of a merger of the four largest brands of its kind in North America.

Don't miss out on your opportunity to help drive a brand explosion from 100 locations in 2022 to more than 250 locations by 2025.

Key Responsibilities:

  • Working hand-in-hand with the CMO to create a growth marketing strategy; then implementing, and continuously monitoring and optimizing said strategy
  • Establish channel mix and cross-channel media buys with a close eye on reach and lead volume, profitability, ROI, and customer journey across different touchpoints
  • Identify optimal paths to conversion for different audiences and steer budget, resources, and teams with prioritization around highest converting paths and highest ASP/AOV
  • Works in tandem with executive leadership across sales and marketing to execute the strategic planning and coordination of all campaigns to advance company goals, while supporting communication plans of key messages to internal and external stakeholders
  • Provide operational and strategic leadership across channel acquisition (paid search, affiliate, SEO, etc), media buying, technical site support (GTM, etc.), and strategic direction across BI/reporting
  • Experience in testing and introducing new growth channels and emerging ad/media outlets ex. Podcasts, CTV, OTT, Streaming Audio


Requirements

Skills & Qualifications:
  • 5+ years of experience in paid media / marketing for a high-growth B2C firm or similar
  • 3+ years of experience managing a team and partnering cross-functionally
  • 3+ years of experience managing an agency/media outlets
  • Experience with web analytics and visualization tools to draw meaningful and actionable insights
  • Proven experience running highly effective digital marketing programs and strategies
  • Deep expertise of the following platforms: Google Analytics, Google AdWords, and Facebook/Instagram Ads
  • Experience creating and launching sophisticated and high ROAS paid campaigns; ability to opportunity size across channels to stack-rank initiatives and spend to drive the most impact towards our overall business objectives


Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.

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Job Details

  • ID
    JC46087188
  • State
  • City
  • Job type
    Permanent
  • Salary
    $120000.00 to $150000.00 yearly
  • Hiring Company
    Robert Half
  • Date
    2022-09-28
  • Deadline
    2022-11-26
  • Category

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