Job Description:Design, develop and implement Direct Marketing strategies for products and services within the AT&T portfolio.At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.Key Roles and Responsibilities:Responsible for the success of a group of products through development and execution of strategic plans for Direct Marketing (Direct Mail & Email).Conducts market research and responsible for analyzing results that will impact strategic decisions related to Direct Marketing campaigns.Develop strategy and implement new ways to reach target audiences utilizing various channels and tactics including vendor opportunities.Strategically identify target audiences to create effective marketing campaigns.Responsible for ensuring marketing efforts are directed towards the right audience, maximizing the impact and efficiency of campaigns.Creates tailored messaging that resonates with different segments and audiences based on their specific needs and preferences.Develops journey maps, outlining customer journeys based on persona, while highlighting brand interaction touchpoints.Typically viewed as product owner throughout the life cycle.Conducts multi-year product plans to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives. Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.Provides continuing product surveillance and management of established product to attain financial objectives.Accountable for revenue attainment and profitability.Leads cross functional teams in presentation and resolution of marketing deliverables as needed.Provides readout to leadership level regarding products and plans as assigned.Acts as team lead as needed to provide leadership to less experienced professionals.Considered an expert within the discipline.Education: Typically requires a bachelors degree.Experience: Typically requires 6+ years of experience in similar area of responsibility.Supervisory: NoOur Lead Product Marketing Managers earn between $143,800 & $215,800 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotected.Adoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phoneA career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.Ready to join the team? Apply today!#LI-OnsiteWeekly Hours:40Time Type:RegularLocation:Dallas, TexasSalary Range:$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local lawsWe expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
